We started optimizing the catalog in order to increase impressions in Google search network to increase visibility. Launching an online store also means taking the first steps with catalogs. In the first phase, it is usual not to have the level of optimization necessary for Google campaigns to have the expected fluidity and to achieve conversions.
With Feeds by Adsmurai, we optimized the catalog: titles and descriptions of every Damm brands: variety of beer, size, if it was part of a special pack, the price, etc. We also did a complete review of the catalog in order to give the campaigns the maximum information to stand out from the rest of competitors. In this way, a remarkable volume of impressions was achieved, improving visibility and first conversions.