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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

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CASE STUDY

How we increase the visibility of the brand store

 

Client: Damm   |    OVERVIEW    |    CHALLENGE    |    SOLUTION

Damm Fabric image

Overview

Damm launches its e-commerce with Google catalogue campaigns

 

Going for new challenges and leaving the comfort zone is part of Damm's culture. That's why it launched Brand Store with the aim of positioning the brands in the online environment, generating a community around the products and offering a direct relationship channel with the consumer, with all the detailed information about the product. And from there, we started to work on campaigns with objectives beyond branding.

0%

Impressions

0%

Conversions

Challenge

Visibility

 

We started optimizing the catalog in order to increase impressions in Google search network to increase visibility. Launching an online store also means taking the first steps with catalogs. In the first phase, it is usual not to have the level of optimization necessary for Google campaigns to have the expected fluidity and to achieve conversions.

CS Damm Brand Store 1

 

CS Damm Brand Store 2

 

Solution

Feeds

 

With Feeds by Adsmurai, we optimized the catalog: titles and descriptions of every Damm brands: variety of beer, size, if it was part of a special pack, the price, etc. We also did a complete review of the catalog in order to give the campaigns the maximum information to stand out from the rest of competitors. In this way, a remarkable volume of impressions was achieved, improving visibility and first conversions.

Thanks to Feeds by Adsmurai we have managed to optimize our entire product catalog by maximizing results: more impressions, more clicks and many more conversions. Adsmurai as a partner has understood our business objectives and we have worked hand in hand to achieve them.
Ares Serveto
Digital Project Manager in Damm

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