- Case Study -
When celebrities are part of the media strategy
Estrella Damm's spot announces the arrival of summer in Spain
The campaign covers different phases, multiple platforms and branded content to enhance reach and loyalty to users during the three months in which it is active.
For the past three years, the brand launched short films as advertising challenging its audience to stay in front of a 16-minute video. Because of this, the campaign covers different phases, multiple platforms and "branded content" to enhance reach and loyalty to users during the three months in which it is active.
Increase in View Through Rate (VTR%)
Increase in Completed View Through Rate (VCR%)
Decrease in Cost per View (CPV)
Estrella Damm's main goal was to outperform the previous year's metrics in scope, visualizations and full visualizations. After a complex campaign planning structured in 5 stages, Adsmurai helped Estrella to achieve higher rates with lower cost in the 3 main KPIs, compared to the previous year's results.
The short film format boosted the visualization of the video through the actors' accounts, quickly reaching the expected results in terms of rates, metrics and costs (which were halved with respect to other formats), as we observed with a 90% increase in View Through Rate and a 60% decrease in Cost Per View.
We must not forget that the accounts of the main characters were not verified with the blue check and that in the promotion of the post their names were not included in the capture. In spite of this, it was much more effective than a normal promotional publication.
With them, nothing is impossible. Victory in brand and service KPI's is assured.