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CASE STUDY

When celebrities are part of the media strategy

 

Client: Estrella Damm   |    OVERVIEW    |    CHALLENGE    |    SOLUTION

Image of two boys from the advertising spot of Estrella Damm

Overview

Estrella Damm's spot announces the arrival of summer in Spain

 

The campaign covers different phases, multiple platforms and branded content to enhance reach and loyalty to users during the three months in which it is active.

For the past three years, the brand launched short films as advertising challenging its audience to stay in front of a 16-minute video. Because of this, the campaign covers different phases, multiple platforms and "branded content" to enhance reach and loyalty to users during the three months in which it is active.

0%

Increase in View Through Rate (VTR%)

0%

Increase in Completed View Through Rate (VCR%)

0%

Decrease in Cost per View (CPV)

Challenge

Increase quote

 

Estrella Damm's main goal was to outperform the previous year's metrics in scope, visualizations and full visualizations. After a complex campaign planning structured in 5 stages, Adsmurai helped Estrella to achieve higher rates with lower cost in the 3 main KPIs, compared to the previous year's results.

Peter Dinklage for Estrella Damm spot
Estrella Damm scene

Solution

Branded content

 

The short film format boosted the visualization of the video through the actors' accounts, quickly reaching the expected results in terms of rates, metrics and costs (which were halved with respect to other formats), as we observed with a 90% increase in View Through Rate and a 60% decrease in Cost Per View.

We must not forget that the accounts of the main characters were not verified with the blue check and that in the promotion of the post their names were not included in the capture. In spite of this, it was much more effective than a normal promotional publication.

With them, nothing is impossible. Victory in brand and service KPI's is assured.
Fran Soley
Digital Manager

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