Skip to the main content.
Facebook Instagram Linkedin X
SIGNALS HUB

Capture, connect and prepare high-quality signals to power everything else.

One Tag
CONTROL HUB

Plan, activate and control media to hit targets with precision.

Planning Campaign Management
GENERATION HUB

Scale dynamic ads and product storytelling across every format.

Creatives Feeds
ANALYSIS HUB

Turn data into smart decisions with advanced analytics and modeling.

Dashboards Product Performance MMMs Brand Tracker Meta Messaging Solutions
OPERATIONS HUB

Efficiency, governance and scale for agencies and teams.

Agency Ops Hub Security Shield
ADSMUR.AI

Smarter. More Adsmur.AI. Discover how we’re redefining your marketing.

DISCOVER MORE
PLANS & PRICING

Check out the different plans of Adsmurai Marketing Platform

DISCOVER MORE
linkedin_icon instagram_icon youtube_icon tiktok_icon x_icon
STRATEGY

Drive your business forward with strategies that work.
Market ResearchDigital StrategyConsulting Technical Audit
ORGANIC

Boost your brand’s communication through content strategy.
SEO Community Management Content Marketing
PAID MEDIA

Unlock new growth opportunities for your brand.
SEM Social Ads Programmatic Retail Media
Social Listening Email Marketing
CREATIVE

We make sure every message reaches its audience effectively.
Influencer actions Media productions Design and creatives
 
 
barcelona_logo

AI implementation to boost online sales

+192% in sales
See more →
DATA

Maximize your digital potential with comprehensive data services.
Measurement Optimization Analysis
 
 
hp_logo

HP boosts brand impact on TikTok

Higher ad recall and brand association
See more →
linkedin_icon instagram_icon youtube_icon tiktok_icon x_icon
BLOG

Articles on strategy, trends, and digital marketing updates.

Explore all articles
RESOURCES

Boost your skills with our ebooks and webinars.

Discover our resources

CASE STUDIES

The stories of our clients and their success with us.

Discover their stories
PRODUCT UPDATES

What’s new in Adsmurai Marketing Platform.

Stay up to date

Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

Discover more
linkedin_icon instagram_icon youtube_icon tiktok_icon x_icon
CASE STUDY

The journey of the Indonesian goddesses

 

Client: Desigual   |    OVERVIEW    |    CHALLENGE    |    SOLUTION

Desigual Indonesian Tales promo image

Overview

Desigual is characterized by its authenticity and exoticism

 

For this reason, to present the latest novelties of its Indonesian Tales capsule, it does so by means of Instagram Instant Experience, which allowed the user to enjoy an experience in which fashion and history are perfectly combined.

Desigual's new fashion capsule "Indonesian Tales" explores the most innovative and different side of each woman through Indonesian tales in which they are the protagonists.

This new line of products is inspired by the journey as a contact with the unknown. This collection brings patterns of a culture in which gold, rocks, water, fruits and sunsets harmonize creating a unique space. Desigual poses the challenge of how to transfer all this richness of nuances to an advertising campaign.

0%

View Percentage

0

Seconds in View Time

Challenge

DPA

 

A product with such a sophisticated storytelling requires a very demanding type of dynamic ad. Instagram Instant Experience was the chosen option, allowing the maximum performance of the stories linked to the products.

The trip was thus complete, the experience contemplated the new, different, and feminine patterns that, with a black background and a series of plants and flowers of golden colors, tell stories of South Asia and its goddesses.

“"As we get into it, we discover a large cube with the saris given to their goddesses by the women. Mixed together, they highlighted the golden color of the forms in wild leaves ornamenting feminine details.”

Several exceptional pieces, customized for Instagram, were designed in their tier 1 countries.

CS Desigual Indonesian tales 1

 

CS Desigual Indonesian tales 2

 

Solution

Instant Experience

 

The profitability of the strategy was especially relevant in the main Instant Experience metrics. The View Percentage reached 73% in France and 76% in Germany, with a View Time of up to 45 seconds.

The collaboration with Desigual and Instagram allowed to communicate all the strength of the new capsule: a story of different Indonesian goddesses through the inner beauty, with a style made of experiences that aims to highlight the best of the woman and transform her into a true goddess.

With Adsmurai we make an exceptional team. We share a passion for challenges, and with them we always overcome the challenges we set for ourselves.
Boris Mercier
Brand Digital & Integrated Media Director

Tell us your story, we're here to help

 

 
 
 

Subscribe to the newsletter

Enjoy every month the latest news in the sector