- Case Study -
Promoting degree programs to potential new students
TikTok to reach the best audiences
EAE Business School is an international business school that for more than 60 years has championed innovation as a constant response to the need for people and companies to renew themselves in a changing world.
To promote EAE's bachelor degree programs to potential future students in Spain we decided to use TikTok reaching the best audiences for the most efficient spend.
Millions Video Views
Increase in clicks
Reduction of the CPC
In-Feed Auctions Ads
A large potential audience was detected amongst the Spanish TikTok community, so an ad that directed users to EAE website, where potential students could obtain information about the degrees on offer, seemed the perfect solution.
And thanks to new functionality on the Auction Ads platform, EAE didn't just maximise the age targeting capabilities of its ads, but also took advantage of the geolocation feature available – targeting only users based in Catalonia and the Balearic Islands just one month before the new university enrollments took place.
Making the most of Tiktok’s targeting & platform capabilities, We were able to design and implement a segmentation & optimization strategy that fulfilled EAE target needs and objectives.
The videos themselves featured highly engaging visuals – either promoting the bachelor’s degree programs through graphics and text, or using footage of the campus and its students. A dynamic soundtrack then complimented the images, and added to the immersive experience of the ads.
High increase in awareness