CHALLENGE
Qualified leads
The main objective of this campaign was to get more leads and, in turn, that these were of higher quality in order to get more registrations for Claudio Galeno.
Through a multi-platform strategy based on different ad formats on Google and Facebook, we achieved a resounding success of conversions in web forms.
Through a multi-platform strategy based on different ad formats on Google and Facebook, we achieved a resounding success of conversions in web forms.
SOLUTION
Leads campaign
During the 2021 enrolment campaign, we combined Adsmurai Marketing Platform technology and a global strategy based on dynamic ads on Facebook and Google Display.
In addition, we changed Claudio Galeno's Facebook strategy from focusing on traffic increase targets to conversion and, instead of sales to catalogue. We also worked on the segmentation of the campaigns, going from generic to specific by courses and modalities.
These campaign modifications, together with the implementation of a new pixel event optimized for more qualified leads, managed to increase the volume of leads that filled out forms (+182%) and reduce the cost of each one of them (-20%).
In addition, we changed Claudio Galeno's Facebook strategy from focusing on traffic increase targets to conversion and, instead of sales to catalogue. We also worked on the segmentation of the campaigns, going from generic to specific by courses and modalities.
These campaign modifications, together with the implementation of a new pixel event optimized for more qualified leads, managed to increase the volume of leads that filled out forms (+182%) and reduce the cost of each one of them (-20%).
