Challenge
Reimpact users
Focusing on Facebook, the possibility of connecting their DPA (Dynamic Product Ads) campaigns to the Feed Composer technology was considered in order to increase the value of the strategy.
A DPA campaign was carried out, with the aim of reimpacting the user with products for which the user has previously shown a high level of interest.
This campaign was carried out using Feeds technology, that allows, among many other functionalities, to organize the different catalogues and add conditions and rules to the feed. In this way, depending on the interests of the user, one layout or another is applied to the product that reimpacts it.
Solution
Feeds & DPA
The use of Feeds for DPA resulted in a 68% decrease in CPA compared to conversion campaigns to date, and a 260% increase in ROAS.
The use of this type of technology makes it possible to carry out campaigns that personalize the different audiences in an even more effective way. The work between MediaMarkt and Adsmurai technology has achieved optimum results that reinforce the bet on the personalization of dynamic ads.
The use of this type of technology makes it possible to carry out campaigns that personalize the different audiences in an even more effective way. The work between MediaMarkt and Adsmurai technology has achieved optimum results that reinforce the bet on the personalization of dynamic ads.
