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CASE STUDY

Reducing Olimpo.Bet its Costs with an automated strategy on Meta

 

Client: Olimpo.Bet  |    OVERVIEW    |    CHALLENGE    |    SOLUTION    |  RESULTS 

Olimpo Bet

Overview

Olimpo.Bet prepares to maximize its performance in key sporting events of 2024

Olimpo.Bet, a sports betting platform in Peru, was facing one of the most crucial moments of 2024 in the sports betting category: the Copa América and the Euro Cup. These events represented a significant opportunity to attract new users, increase investment, and improve the performance of their campaigns on Meta. However, to make the most of these events, it was essential to optimize every aspect of their advertising campaigns, ensuring effective performance despite the platform’s growing limitations.

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Investment

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CPA

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Conversion rate

Challenge

Optimizing CPA while scaling investment in massive events

Olimpo.Bet it's main challenge was to reduce its cost per acquisition (CPA) in a context where advertising investment would increase significantly due to the scale of the events. With the Copa América and the Euro Cup as their focus, the performance campaigns needed to overcome several obstacles: Meta had ad limitations, campaigns experienced constant changes in objectives and budgets, and the existing advertising structure could not support the increasing investment. It was crucial to implement optimizations that not only improved performance but also allowed scaling investment without compromising effectiveness.

Solution

Automation and the use of dynamic ads to maximize conversion during sports events

To tackle these challenges, Olimpo.Bet implemented a strategy based on Meta’s recommended automation. By using automatic updates in budget scheduling and dynamic ads connected to a catalog specifically created for this campaign through Adsmurai Marketing Platform, they achieved a more robust and adaptable structure to meet high demand. The dynamic ads were designed not only to leverage algorithm optimizations but also to classify generic and seasonal products, allowing communication of more than 15 matches simultaneously throughout the week to all audiences with the highest conversion potential.

Additionally, new ad formats with more attractive covers were tested and complemented with dynamic creatives. Static ads were reserved for the most important events, assigning them higher investment and priority. This global strategy allowed Olimpo.Bet to maintain control and efficiency over their campaigns, even with exponential increases in budget.

Mockup

 

Results

Increased investment and reduced costs

The automated approach and smart segmentation quickly paid off. During June, coinciding with the Copa América stages, Olimpo Bet achieved its best performance. Despite a 46% increase in investment, they managed to reduce CPA by 38%. Moreover, the conversion rate grew by 74%, resulting in a significant increase in users and conversions during the Copa América. This strategy enabled Olimpo Bet to maximize the impact of sports events, improve campaign efficiency, and increase the volume of new users.

"Thanks to Adsmurai Marketing Platform and Meta’s tools, we automated investment changes and dynamically updated content. This accelerated campaign learning and helped reduce costs during the busiest season of the year.". — Nicolas Ospina, Digital Account Manager at Adsmurai

The gambling sector is highly competitive, so developing innovative strategies alongside Meta and Adsmurai played a fundamental role in achieving results during 2024.
Fernando Sebastian Pimentel Alzamora
Head Digital at Olimpo.bet.

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