Olimpo.Bet increases World Cup conversions by 116% with Performance Max
The World Cup represented one of the year's biggest growth opportunities for Olimpo.Bet. Increased interest in sports competitions created an opportunity to accelerate new user acquisition and grow volume during a particularly important period for the business.
The goal was to capitalize on this window of demand to significantly increase conversions while keeping investment growth proportionally lower.
Capture rising demand while keeping acquisition costs under control.
The main challenge was to turn this temporary surge in demand into efficient growth in a highly competitive category with significant restrictions on targeting and personalization.
During the World Cup, more users search for and consume sports-related content, but advertising competition between operators also intensifies. This could easily drive up acquisition costs if the campaign failed to identify opportunities with genuine conversion intent.
The challenge therefore centered on improving the quality of the signals and context provided to the algorithm, helping Performance Max find higher-potential users and scale volume while keeping CPA under control.
Contextual creative, optimized signals, and a structure built for automation.
Adsmurai chose Performance Max as the main driver of growth, focusing on the quality and relevance of the signals feeding the algorithm.
World Cup-specific asset groups were created, adapting messaging and creative to the competition's context to increase ad relevance throughout the event.
At the same time, the asset group structure and the signals used by Performance Max were optimized to help the system identify users more likely to convert and find new opportunities more efficiently.
The strategy focused on giving automation more context, keeping the campaign structure focused.
The combination of contextual creative, an optimized structure, and better signals enabled Performance Max to expand reach and volume while continuing to prioritize opportunities with the greatest conversion potential.
More conversions and a lower CPA with controlled spend growth
Between June 11 and July 19, the strategy generated 11,072 conversions, an increase of 115.66% compared with the previous period. This growth was achieved with a proportionally smaller increase in budget.
With ad spend of USD 33,504, an increase of just 21.32%, Olimpo.Bet more than doubled its conversion volume.
Conversions | CPA | Impressions | Ad spend |
+115.66% | -43.75% | +39.31% | +21.32% |
Additional results:
11,072 conversions → +115.66%
CPA of USD 3.03 → -43.75%
15,712,130 impressions → +39.31%
Ad spend of USD 33,504 → just +21.32%
The results show how a Performance Max strategy supported by better signals, relevant creative, and context can capitalize on a major demand peak to scale acquisition significantly faster than ad spend.