With the ecommerce ready, the brand was prepared to meet the needs of its customers and thus increase purchases positively impacting ROAS during the months from May to June. Their latest collections and access prices would be the drivers in the DPA and DBA campaigns (dynamic ads) to achieve the objectives..
Feeds & Overlays
Using Feed Composer, Pacifika and Adsmurai team optimised the collections in the product catalogue: they added more comprehensive titles and used optional fields, so that Facebook had more information about each product to accurately deliver the ads.
In addition, they created layouts according to product categories such as: Denim, best selling garments or even layouts that promoted the new lifestyle of the new pandemic reality. Up to 15K purchases were achieved, which means an increase of more than 50% over the usual average.