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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

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CASE STUDY

Black Friday and Cyber Monday key to further consolidate market position

 

Client: Palladium Hotel Group   |    OVERVIEW    |    CHALLENGE    |    SOLUTION

Palladium Hotel image of a pool

Overview

Standing out in Black Friday and Cyber Monday

 

Palladium Hotel Group uses Feeds, the added functionality that allows you to develop creative templates and highlight product images, taking online booking to the next level.

0%

Impressions

0

Conversions

Challenge

Attracting new clients

 

We looked at Black Friday & Cyber Monday's campaign in America and we compared it with the same format and goal as the one from last year.

Standing out from the rest of our competitors is not an easy job if you don't have the specific tools, such as Dynamic Ads for Travel (DTA - the exclusive ad format to book hotel rooms) plus Adsmurai's Feeds: the added functionality that allows you to develop creative templates and thus highlight product images.

CS Palladium conv 1

 

CS Palladium conv 2

 

Solution

Segmentation

 

The DTA format consists of dynamically and individually retargeting interested users; unlike DPA (focused on the sale of products), it focuses on the needs of the travel industry, such as reservations or specific offers.

If we also add Feeds functionality to customize and enhance the images automatically, we get much higher results at a much more affordable cost than a standard dynamic ads campaign. These results translate into a 30.5% decrease in CPA and a 40% increase in ROAS.

Thanks to Adsmurai for the support at all times. We are very satisfied with the sales results in these channels.
Paola Villar y Elia Cruz
Sales

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