CHALLENGE
Align Pinterest moments with brand objectives
Users are looking for inspiration on Pinterest, looking for ideas: from the outfit for the end of the school year party, to the new decoration of the balcony in summer. That's why trends on Pinterest appear earlier than on other sites. Brands know this and, therefore, align their communication to the trends of the moment on Pinterest. In fact, brands that succeed in doing so have increased their engagement by 45%.
The Bridgertons, Netflix's romantic series inspired by the Regency era, is no less and, as a result, searches related to the new season skyrocketed on the platform between April and May. From how to decorate the house in a period style, to how to organize a bridal shower or a wedding in pure Bridgerton style. In fact, searches for concepts such as "Bridgerton bridal shower ideas" increased 12-fold or the term "Bridgerton wedding" increased by 31%.
Therefore, Adsmurai's Managed Service team together with Stradivarius and Pinterest created a branding campaign with creatives that reflected the style of the new collection to impact Pinners who were looking for concepts related to the series and who were interested in fashion.
solution
Targeted creative and audience segmentation
The launch of the branding campaigns with specific creative and segmentation to interested audiences led to a 25% increase in CTR for Stradivarius and a 17% reduction in CPC compared to the rest of the brand's campaigns.
