Skip to the main content.
SIGNALS HUB

Capture, connect and prepare high-quality signals to power everything else.

CONTROL HUB

Plan, activate and control media to hit targets with precision.

GENERATION HUB

Scale dynamic ads and product storytelling across every format.

ANALYSIS HUB

Turn data into smart decisions with advanced analytics and modeling.

OPERATIONS HUB

Efficiency, governance and scale for agencies and teams.

ADSMUR.AI

Smarter. More Adsmur.AI. Discover how we’re redefining your marketing.

PLANS & PRICING

Check out the different plans of Adsmurai Marketing Platform

linkedin_icon instagram_icon youtube_icon tiktok_icon x_icon
Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

Discover more
CASE STUDY

Building brand awareness for Revlon Professional in Europe

 

Client: Revlon Professional   |    OVERVIEW    |    CHALLENGE    |    SOLUTION

Revlon Header

Overview

We combined upper and mid funnel strategies to find the perfect audience and increase traffic to the website

 

Revlon Professional is a hairdressing brand for professionals that sells colouring, care and styling products. Although it is 100% professional sales, the brand also runs campaigns aimed at the end consumer for specific products such as Orofluido hair serums. These campaigns are launched in European countries such as Germany, France, Italy, Spain and the UK.

0%

Increase in Video Views

0%

Decrease in CPV

Challenge

Impact the end consumer

 

The big challenge was to impact the end consumer of hair care. As we didn't have enough data to build an audience to impact, we decided to focus on launching upper and mid funnel campaigns, i.e. brand awareness campaigns and traffic to Revlon's two websites.

CS Revlon Pinterest 1

 

CS Revlon Pinterest 2

 

Solution

Managed Services, Upper-Mid Funnel Campaigns and an interest Audience

 

To help Revlon Professional meet its challenge, a three-pronged solution was proposed:

  • Managed Services and a new platform. Revlon Professional is a brand that is very open to trying new platforms, so our team of Paid Media campaign management experts proposed launching a campaign on Pinterest. In addition, a new format was also chosen: full-width video, to capture the attention of professionals and tell a story with visual appeal. 

  • Upper-Mid Funnel Strategy. We focus on campaigns with Reach, Video Views and Traffic targets to grow reach and brand awareness among professionals, and drive more traffic to the brand's websites.

  • Interest Audience. As mentioned above, the challenge with Revlon Professional was to impact a very specific audience oriented towards the purchase of hair products. To find their perfect audience, Interests were used as a precise targeting tool for the ads. Interests allow you to reach users based on the topics they like, and appear to them when they browse their home feeds.

As this was a new platform for Revlon, estimates were made based on the strategy that was set out on Pinterest and the results were better than planned: +298% total video views and -50% cost per video view.

 

 

 

Tell us your story, we're here to help

 

 
 
 

Subscribe to the newsletter

Enjoy every month the latest news in the sector