- Case Study -
More conversions with Dynamic Ads on Facebook and Instagram
Provide more credit for cars
Bancolombia is a leading financial institution in Colombia that offers multiple channels for consultations, seeking to accompany people on the path chosen to achieve their goals. In turn, Sufi is the brand created by Grupo Bancolombia focused on the sale of loans for cars, motorbikes, consumer, health and education.
With the objective of granting a greater number of vehicle loans, Sufi carried out a campaign with dynamic ads in image, carrousel and Stories format, optimising the segmentation of its audience. In this way, it managed to increase both the volume of conversions and the number of completed contact forms.
Increase in conversions
Reduction of cost per form
Dynamic Ads to increase sales
In order to achieve its objective, Sufi ran a campaign with Dynamic Ads on Facebook and Instagram, targeting an audience of men and women aged between 24 and 55 in Colombia. In turn, through the Facebook Pixel, a Custom Audience was created based on people with a possible interest in the automotive industry. To power their strategy, we used Adsmurai Marketing Platform Feeds to automate the implementation of creative assets on Facebook's ad platform. On the other hand, the creative agency Sancho, was in charge of developing the concept and the visual elements that were then introduced in Feeds, thus generating several active ads in an automated and dynamic way.
In order to convey the message, dynamic ads were used in different formats: image, Stories and carrousel. The latter presented young people enjoying the benefits achieved after acquiring a vehicle credit from the brand, with emotional and aspirational quotes, related to the phrase "born to be together". Using Feeds, the campaign included standardised vignettes and templates that helped reinforce the brand. Through this format, across the various pop-up cards, the public was invited to apply for a loan from Sufi, with the option to click on More Information to be directed to the brand's website and there complete a contact form to find out more about the service offered.
A top speed success
The leading financial group in Colombia confirmed the benefits of using Facebook tools to optimize conversions and reach more potential customers in a more efficient way. In addition, with the use of Feeds (Adsmurai Marketing Platform), a 66% reduction in the time (man hours) required to create images and graphic pieces for the campaign was achieved. The campaign results? A success on wheels! Achieving a total of 76% conversions, 931 completed contact forms and a 48% reduction in the cost per completed form.
It should be noted that Facebook has also highlighted this case study as an exemplary success story.