- Case Study -
More conversions with Dynamic Ads on Facebook and Instagram
Provide more credit for cars
Bancolombia is a leading financial institution in Colombia that offers multiple channels for consultations, seeking to accompany people on the path chosen to achieve their goals. In turn, Sufi is the brand created by Grupo Bancolombia focused on the sale of loans for cars, motorbikes, consumer, health and education.
With the objective of granting a greater number of vehicle loans, Sufi carried out a campaign with dynamic ads in image, carrousel and Stories format, optimising the segmentation of its audience. In this way, it managed to increase both the volume of conversions and the number of completed contact forms.
Increase in conversions
Reduction of cost per form
Dynamic Ads to increase sales
In order to convey the message, dynamic ads were used in different formats: image, Stories and carrousel. The latter presented young people enjoying the benefits achieved after acquiring a vehicle credit from the brand, with emotional and aspirational quotes, related to the phrase "born to be together". Using Feeds, the campaign included standardised vignettes and templates that helped reinforce the brand. Through this format, across the various pop-up cards, the public was invited to apply for a loan from Sufi, with the option to click on More Information to be directed to the brand's website and there complete a contact form to find out more about the service offered.
A top speed success
It should be noted that Facebook has also highlighted this case study as an exemplary success story.