Accurately aligning The Bridge's measurement to increase leads by 60%.

Challenge

Data discrepancies and privacy enforcement

Solution

Data integration, accurate measurement and privacy protection

To address these challenges, The Bridge partnered with Imantic and Adsmurai to implement the following solutions:

• Data integration: Integrated CRM with Google's measurement tools (Google Tag Manager) to unify lead data and ensure accuracy in measuring online conversions.

• Accurate measurement: Implemented Consent Mode and Enhanced Conversions technology solutions to accurately capture all conversion data, even in privacy-restricted environments.

• Privacy Protection: Data privacy best practices were applied to ensure regulatory compliance and protect user information.

‘The technical audit and integration between The Bridge's CRM and Google's measurement tools has been crucial in correcting duplicate conversions. This correction has significantly improved the accuracy of the algorithms, which has led to further optimisation of bids by working on a ‘real’ lead database’.

Raúl Castellanos, SEM Specialist, Adsmurai

Results

More leads, lower CPL, better decision making and privacy compliance

Those implemented had a significant impact on The Bridge's business:

• 60% increase in lead volume: Accurate measurement and data integration enabled more potential leads to be identified and captured.

• 15% reduction in CPL: Optimisation of marketing campaigns based on real data led to greater efficiency in lead acquisition.

• Improved decision making: With accurate and reliable data, The Bridge was able to make more informed strategic decisions to optimise its marketing and sales campaigns.

• Privacy compliance: The implementation of data protection measures ensured regulatory compliance and strengthened user trust.

Together, these improvements have driven The Bridge's growth as a Digital Talent accelerator, enabling them to offer quality education to more students and strengthen their position in the market.