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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

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CASE STUDY

A film by Cesc Gay

 

Client: Turisme de Catalunya   |    OVERVIEW    |    CHALLENGE    |    SOLUTION

Promotional image for Cesc Gay film

Overview

The Catalan Tourism Agency has worked together with a reputed film director and winner of 5 Goya Awards in 2016: Cesc Gay

 

They have created different videos from typical Catalan traditions or activities in different areas of Catalonia.

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Seconds time views

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Cost per engagement

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Cost per view

Challenge

Awareness

 

Tourism in Catalonia keeps growing every year and the Catalan Tourism Agency is nowadays a key organism to spread the catalan culture and traditions around the world.

The main goal of the campaign was increasing Catalonia’s awareness and present the main touristic activities that can be done there through Cesc Gay’s videos. They also seeked for engagement and website traffic.

CS Turisme Cat 1

 

CS Turisme Cat 2

 

Solution

Different Adsets

 

This time the target of the campaign was national, it means they seeked for tourism from Spain or Catalonia to Catalonia. Because of the language diversity in Spain we created some adsets in Spanish and some in Catalan. Videos showed different activities and were targeted depending on the user’s interests to improve results. The general tone was sentimental and it also helps during the communication process, as it is not as intrusive as a commercial ad.

With them nothing is impossible. The victory on KPI's and service is guaranteed.
Fran Soley
Digital Manager

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