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UNICEF

Standing out with our Creative Lab

Assets development for UNICEF's THANKATHON campaign.

Overview

UNICEF works in over 190 countries and territories to help children survive and thrive, from early childhood through adolescence.
Well known for supporting child health, quality education and protecting children from violence, exploitation and AIDS, at the end of 2020 theUN agency wanted to thank the donors with a kind message and a very special campaign.

4

Platforms

26

Assets

 


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Reach and Emotion


Despite the financial and emotional hardships of 2020, many people donated to UNICEF, and the NGO wanted to thank the 5 million donors for their support and commitment achieving its mission to be there for every child in this very particular year.

So, we had a double mission here:
1) Thank the donors for being always there despite the difficult times.
 
2) Engage the audience with UNICEF.

 

 

 

 

 


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Creative Assets

 
 
We needed to stand out! And to make it happen we called our Creative Lab! We wanted to say a big THANK YOU and we started working on Multi-Social Media Assets with the concept “You make wonders happen” during the launching. The key element of the campaign was the storytelling and creation of a 1 minute video translating the key message to all the donors.

After this, we did all the adjustments to produce static images, carousels and stories for Facebook and Instagram, videos for TikTok and Snapchat. And least but not last, some static display banners, emailings and a landing page to deliver a holistic campaign.

The results? The campaign was a big success all over the world getting our message around China, Serbia, Croatia, Indonesia, Australia, Ireland, Turkey, Luxemburg, Colombia, Brazil, Hong Kong, Panama and so many others.
 
 
 
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