- Case Study -
Standing out with our Creative Lab
Assets development for UNICEF's THANKATHON campaign.
UNICEF is present in 190 countries and territories to help children survive and thrive, from infancy through adolescence.
Known for supporting child health, quality education and protecting children from violence, exploitation and AIDS, at the end of 2020, the UN agency wanted to thank donors for their support with a very special campaign and a very special message.
Reach and Emotion
So, we had a double mission here:
1) Thank the donors for being always there despite the difficult times.
2) Engage the audience with UNICEF.
After that, we made all the adjustments to produce static images, carousels and Stories for Facebook and Instagram, as well as videos for TikTok and Snapchat. And in order to close the campaign, we designed static display banners, emailings and a landing page.
The results? The campaign was a huge success around the world, spreading our message in countries such as: China, Serbia, Croatia, Indonesia, Australia, Ireland, Turkey, Luxembourg, Colombia, Brazil, Hong Kong, Panama and many others.