Reach and Emotion
Despite the financial and emotional hardships of 2020, many people donated to UNICEF, and the NGO wanted to thank the 5 million donors for their support and commitment achieving its mission to be there for every child in this very particular year.
So, we had a double mission here:
1) Thank the donors for being always there despite the difficult times.
2) Engage the audience with UNICEF.
We needed to stand out! And to make it happen we called our Creative Lab! We wanted to say a big THANK YOU and we started working on Multi-Social Media Assets with the concept “You make wonders happen” during the launching. The key element of the campaign was the storytelling and creation of a 1 minute video translating the key message to all the donors.
After this, we did all the adjustments to produce static images, carousels and stories for Facebook and Instagram, videos for TikTok and Snapchat. And least but not last, some static display banners, emailings and a landing page to deliver a holistic campaign.
The results? The campaign was a big success all over the world getting our message around China, Serbia, Croatia, Indonesia, Australia, Ireland, Turkey, Luxemburg, Colombia, Brazil, Hong Kong, Panama and so many others.