One Tag revolutionises privacy-first by maximising the efficiency of ad spend

Challenge

Challenges and adaptations in the education market in the face of new privacy regulations

Solution

Integral data and digital media optimisation for educational institutions through One Tag

Through One Tag, all data was integrated and centralised through a single tag in Google Tag Manager Server Side, where this data was sent and homogenised in the Google Cloud to be sent to any platform.

This provided a holistic view of user behaviour and optimised digital media spend. This solution became an invaluable asset for educational institutions looking to adapt quickly and maintain a competitive edge in an ever-changing environment. In addition, it addressed the major challenges that exist in privacy and measurement, making advertising campaigns and audience targeting more efficient.

"The implementation of Adsmurai's One Tag solution helps to optimise the signals received on all platforms, improving results and costs in our campaigns."

— SEM Specialist, Adsmurai

Results

Increase in leads and reduction in CPL 

With the implementation of Adsmurai One Tag, the education sector optimised its signals and results, maximising the efficiency of its advertising spend. Universae experienced a remarkable 9% increase in leads, with a 14% reduction in cost per lead (CPL). 

These results underline the positive impact of the universal solution on the core metrics of the education business.