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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

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CASE STUDY

Improving Leads quality and getting new applicants with Feeds

 

Client: UOC   |    OVERVIEW    |    CHALLENGE    |    SOLUTION

UOC mockup

Overview

UOC Barcelona offers a wide range of online courses for future students. But it is a huge challenge to show those ads to the right target. Feed Composer is key to get that

 

Universitat Oberta de Catalunya (UOC) is a pioneer school regarding distance learning. Actually, it is considered by Hamilton Global Intelligence the biggest Spanish speaker online school of the world. Therefore its presence in online platforms has always been outstanding. However, they had recently detected a drop down in leads, affecting the bottom line of its funnel.

0%

Conversion Rate

0%

New alumni

0

Leads

Challenge

Qualified Leads

 

Increase the number of new leads, taking into account not only quantity but quality as well in order to reach a higher conversion rate. With the goal of improving data analysis, we sat together with Facebook to make a study of Conversion Lift.

CS UOC quality leads 1

 

CS UOC quality leads 2

 

Solution

Feeds

 

We had to give a more personal message in our ads in order to get more conversions through better quality leads. We achieved that by creating different feeds depending on the formation course, done with Feeds, by Adsmurai.

All this came along with a budget planning to invest more money in this bottom line of the funnel. 

Thanks to Adsmurai Marketing Platform we could automatize our ads, rising campaigns without losing any quality. The workflow with Adsmurai is excellent. Actually, it is like we were part of the same company. We are such a solid team together.
Maria Jesús Alonso
Strategic Campaign Manager in Universitat Oberta de Catalunya

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