Increase the number of new leads, taking into account not only quantity but quality as well in order to reach a higher conversion rate. With the goal of improving data analysis, we sat together with Facebook to make a study of Conversion Lift.
We had to give a more personal message in our ads in order to get more conversions through better quality leads. We achieved that by creating different feeds depending on the formation course, done with Feeds, by Adsmurai.
All this came along with a budget planning to invest more money in this bottom line of the funnel.