Adsmurai 
- Since its founding in 2014, the company has experienced an average annual growth of 55% in ad spend and 48% in net revenues
- Adsmurai Marketing Platform processes more than 10 billion products per month and will manage one billion in ad spend this year
- With a consolidated team of more than 350 digital marketing, creative and software development experts, it expects to reach nearly 400 by the end of 2024
Barcelona, June 2024
Adsmurai, a leading technology company in strategy, optimisation and measurement of digital marketing campaigns, celebrates its tenth anniversary breaking records in business growth, turnover and adoption of its technological product. Born in 2014, the startup founded by Marc Elena, Otto Wüst and Juan A. Robles, has experienced exponential growth and has established itself as a driving force in the digital marketing industry.
Transformative vision and innovation
Adsmurai was born with the vision of revolutionising digital advertising and the goal of delivering more personalised and engaging advertising experiences in a transparent way, capable of generating a positive impact. Leveraging constant innovation, it sought to differentiate itself by developing a technology platform that enabled marketers to design more impactful and relevant ads, transforming digital advertising into a force for change. This approach resulted in rapid growth and recognition in the industry, enabling Adsmurai to participate in Facebook's Accelerate programme and become a leading Spanish partner of Facebook and Instagram in 2015. Today, the company is one of Meta's key partners in Europe and Latin America.
Otto Wüst, COO and co-founder of Adsmurai, comments: ‘Innovation is in Adsmurai's DNA. It is not a one-off strategic decision, but a way of working that is inherent to the company. This restless spirit and the constant search for improvement are driven by the founding team and by the talent that has joined the project over the years".
In this first decade of life, Adsmurai has grown from a startup specialising in Paid Media to a comprehensive company that offers a wide range of services and technological solutions in key cities for the business. In addition, it has been recognised as an official partner of Meta, Google, TikTok and Pinterest, standing out as a leader in the digital advertising sector.
Growth and consolidation as a leader in the sector
In these 10 years, Adsmurai has experienced accelerated growth in terms of employees, clients and global presence. Since its founding, the company has increased its managed ad spend by 170 times and its net revenue by 140 times, with an average annual growth of 55% and 48%, respectively. As a result, it has been recognised as the fastest growing Spanish company in advertising by the Financial Times FT 1000 ranking for several consecutive years.
With the impulse of the integration of new business areas such as consulting, data, organic content or creativity, the company has multiplied its workforce by 131, showing a remarkable acceleration in recent years. The number of employees is expected to reach 400 by the end of 2024, reflecting a high demand for its products and services.
The growth and consolidation of Adsmurai's technology product has been equally exponential, currently processing more than 10 billion products per month and expected to close the year managing one billion ad spend.
In 2020, the company evolved from offering standalone products to a unified platform, known as the Adsmurai Marketing Platform, which includes advanced features such as Dashboards, Feeds, Creatives, Planning and Reporting, and continues to evolve with analytics and attribution solutions.
Adsmurai's global presence, with offices strategically located in Barcelona, Madrid, Malaga, Bogota and New York, allows it to serve more than 550 clients in various geographies and adapt to the specific needs of each market. The company has consolidated its position as a leader in the technological marketing sector, offering a wide range of services and innovative solutions to renowned clients such as FC Barcelona, Damm, Desigual, Camper, Mango, UNICEF, Grupo Planeta, Stradivarius, Revlon and Parfois.
"We have worked with Adsmurai since its inception. Their innovative and personalised approach to digital advertising has allowed us to connect with our audience in a more effective and meaningful way. Thanks to their advanced technology and highly skilled team, we have seen a considerable increase in customer interaction and loyalty, as well as in our online sales." Sonia Pavlicevic, Head of Social at Desigual
Continuous commitment to innovation and customer service
Adsmurai's success is based on a combination of efficient technology and excellent service. With dedicated and specialised teams in various key areas, the company is committed to continue to innovate in technology and maintain excellence in customer service, always putting the customer's needs at the centre.
‘At Adsmurai, we strive to build strong and transparent relationships with our clients and partners, staying true to our commitment to transparency in an industry that has historically been plagued by opacity and even advertiser fraud,’ adds Otto Wüst, COO of Adsmurai. ‘These core values have been key to the company's success over the past 10 years and will continue to guide its path into the future,’ concludes Wüst.
Key to Adsmurai's growth has been and continues to be its investment in resources and development, which is why it has a dedicated technical team and has invested more than 3 million euros in its technology product in recent months to develop new features and improve existing ones.
"Adsmurai has been a pioneer in the adoption of technology to improve performance and optimise digital advertising processes. Our commitment to innovation has enabled us to lead the way in the industry and deliver effective solutions to our clients," adds Marc Elena, CEO and co-founder of Adsmurai.
A decade of achievements and a promising future
As Adsmurai celebrates its tenth anniversary, it looks to the future with optimism and determination. With a talented and passionate team, a clear vision for the future and a continued commitment to innovation and excellence, Adsmurai is well positioned to continue leading the way in the digital marketing industry for many years to come.
Marc Elena, CEO of Adsmurai: ‘We have had a positive impact on the digital marketing industry. Adsmurai has defied expectations by proving that a startup can compete and win the trust of large clients, even in its early years. We are proud of our role in transforming the digital landscape and will continue to innovate to deliver cutting-edge solutions to our clients."