- The tech company strengthens its cross-channel measurement offering by receiving the new Media Mix Modeling (MMM) badge, part of the TikTok Marketing Partners program.
Barcelona, July 28, 2025 — Adsmurai, a company leading the transformation of digital marketing through technological innovation and AI-powered solutions, has been recognized by TikTok with the new Media Mix Modeling (MMM) badge, a recently introduced focus area within the Cross-Channel specialty of the TikTok Marketing Partners program.
This recognition places Adsmurai among the first partners to meet TikTok’s rigorous technical and strategic standards for delivering advanced measurement solutions capable of holistically evaluating the impact of ad spend in an increasingly complex and cookie-free environment.
"TikTok is continuously strengthening its measurement capabilities to provide more actionable insights for campaigns on the platform," said Jorge Ruiz, Global Head of Marketing Science at TikTok.
"Clients are increasingly looking to understand TikTok’s role within their media mix. Media mix models offer a more holistic view of the insights that drive business results. Working with one of our certified partners enables them to leverage that data for better outcomes."
Thanks to this recognition, Adsmurai will be able to:
- Integrate TikTok’s paid and earned data via its new API for MMM models.
- Automate data downloads and ensure a constant and reliable flow of insights.
- Measure TikTok’s real performance within the multichannel ecosystem.
- Optimize budget allocation based on validated incremental results.
"This badge strengthens our tech-driven approach to cross-channel measurement and enables us to continue providing clients with resilient, scalable models aligned with new standards of privacy and efficiency," said Angel Bou, VP of Corporate Strategy & Innovation at Adsmurai.
This recognition also supports the development of Adsmurai MMMs, our proprietary Media Mix Modeling solution that’s part of the Adsmurai Marketing Platform. Thanks to its modular and scalable structure, MMMs integrates cross-channel data — including TikTok, Meta, and Google — and delivers automated, accurate measurement models that align with current privacy and attribution challenges.
With this new certification, Adsmurai reinforces its commitment to innovation in measurement and its role within TikTok’s global ecosystem of tech partners.
