- Adsmurai launches in the UK, appointing digital marketing leader Tim Woollias as UK Country Manager.
- The UK expansion follows Adsmurai’s global growth strategy and the launch of its AI-driven initiative, The Shift.
- Adsmurai strengthens its position as a marketing technology leader after major milestones in Europe and multiple industry awards.
London, May 2025 – Adsmurai, a company leading the digital marketing transformation through technological innovation and AI-driven solutions, announces its official launch in the United Kingdom. Strengthening its international expansion, Adsmurai appoints Tim Woollias as UK Country Manager to spearhead operations in one of the world’s most dynamic and competitive eCommerce markets.
While this marks the formal opening of its UK office, Adsmurai has already been running successful campaigns in the market for years, working alongside some of its largest global clients. This new step consolidates its presence and commitment to long-term growth in the region.
With over 20 years of experience in digital marketing and online retail, Tim brings a deep understanding of the UK retail and eCommerce ecosystem. His distinguished career includes leadership roles at Google, where he spent more than nine years as Retail Industry Head, and Pinterest, where he served as Head of Industry and later as Sales Director, working closely with top Retail, CPG, Tech, Telco, FinServ and Government clients.
Tim Woollias comments:
“As I learned more about Adsmurai’s technology, I got more and more excited about the opportunity for Adsmurai in the UK, and I am delighted to have been chosen to lead the UK operations.”
The UK market represents a key strategic move for Adsmurai, whose technological edge — combining predictive data analysis, AI-powered campaign automation, and creative intelligence — positions it to thrive in the highly competitive British landscape.
A New Chapter in Adsmurai’s Global Growth
Adsmurai’s arrival in the UK follows a series of milestones in its 2024–2025 roadmap:
- The Shift: In March 2025, Adsmurai launched a new strategic movement, "The Shift," designed to revolutionize digital marketing through intelligent campaign automation, real-time predictive data analysis, and AI-driven creative generation.
- Investment in Innovation: Adsmurai announced a €3.5 million investment to enhance its machine learning capabilities and integrated new engineering talent from Clever Ads, further strengthening its product offering across platforms like Google and Microsoft Ads.
- Creative Excellence with Creativ_: The agency doubled the size of its in-house creative department in 2024, combining data, technology, and creativity to deliver personalized campaigns across major digital platforms.
- Award-Winning Recognition:
- Winner of the Agency Excellence Award 2024 (Online Sales), becoming the first agency in Southern Europe to receive the honor.
- Named in the Deloitte Technology Fast 50 as one of the fastest-growing technology companies in Spain.
- Expansion in Europe: Following its successful launch in Italy in early 2025, Adsmurai now extends its footprint to the United Kingdom, affirming its ambition to be a key player in the global marketing technology landscape.
About Adsmurai
Adsmurai leads the transformation of digital marketing through technological innovation. It develops scalable, AI-powered and data-driven solutions to predict, execute, and optimize advertising strategies, redefining how brands connect with audiences.
Its proprietary platform, Adsmurai Marketing Platform, centralizes campaign, data, audience, and feed management, enabling brands and agencies to scale performance with automated, intelligent strategies. Processing over ten billion products monthly, it integrates multiple sources, platforms, and KPIs in real time to optimize advertising effectiveness. It automates catalog and creative management, analyses e-commerce, CRM, and media data, and evaluates channel performance to improve strategies. Through machine learning, it enhances operational efficiency and accelerates real-time decision-making.
With a culture grounded in excellence, agility, and collaboration, Adsmurai fosters an environment where bold innovation and efficiency drive transformational results. Its team of over 400 experts is the heart of this technological revolution.
Official partner of Meta, Google Premium, Pinterest, and TikTok, and a trusted partner for leading brands in retail, fashion, luxury, education, mobility, and sports, Adsmurai operates in over five countries with headquarters in Barcelona, setting the global standard for efficiency and excellence in digital marketing.
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