- The certification, part of a pilot program by Google Spain, endorses the methodology developed by Adsmurai to measure the real impact of advertising investment.
- The company integrates its own Marketing Mix Modeling (MMM) solution into Adsmurai Marketing Platform (AMP) to offer brands more accurate, flexible, and tailored measurement.
- The integration of Google-validated models into AMP reinforces Adsmurai’s commitment to decision-making based on first-party data.
Barcelona, July 3, 2025 – Adsmurai has been officially recognized by Google as a certified partner in Incrementality Measurement by Google Spain (pilot program), marking a new milestone that reinforces its leadership in advanced data-driven marketing solutions.
This certification positions Adsmurai as one of the first Spanish companies officially recognized by Google with the capability to offer Marketing Mix Modeling (MMM) and Google-validated incremental solutions, providing clients with robust methodologies, privacy compliance, and real business impact.
“Being recognized by Google as experts in incrementality measurement is not just a quality seal — it confirms that our models not only predict but also help drive strategic decisions,” says Anna Rodríguez, Data & Analytics Director at Adsmurai.
What does this mean for the brands we work with?
The certification reflects the maturity of the processes and tools developed by Adsmurai in the field of advanced data analytics. In practice, it allows brands to benefit from measurement models better suited to their specific context, taking into account the increasing complexity of the advertising ecosystem and the uniqueness of each media strategy. Practically, it means:
- Ability to optimize advertisers’ media mix through a precise understanding of the impact of digital actions on generating demand, both online and offline.
- Detailed analysis of the real contribution of each channel and strategy, providing a comprehensive view of campaign performance beyond traditional attribution models.
- Improved efficiency across all Paid Media channels activated and measured within the Google Marketing Platform ecosystem, through validated, decision-oriented models.
With the goal of providing a flexible solution tailored to the specific needs of each advertiser and industry, and with a clear focus on enabling strategic decisions based on measurable first-party data, Adsmurai has developed and implemented its own Marketing Mix Modeling (MMM) solution, integrated into the Adsmurai Marketing Platform (AMP), for over a year now.
This tool enables brands to understand the real impact of their advertising investment more accurately, overcoming the limitations of classic attribution models. By combining media, sales, seasonality, and external data, AMP generates actionable recommendations to optimize budget allocation and maximize results sustainably.
Moreover, this new certification comes at a pivotal moment for the industry: the rise of first-party data, the end of third-party cookies, and the growing demand for privacy are pushing advertisers to adopt more holistic and probabilistic approaches.
Adsmurai remains committed to developing solutions that help brands better understand the impact of their marketing actions and make informed decisions based on data analysis.
About Adsmurai
Adsmurai leads the transformation of digital marketing through scalable, data-driven solutions powered by artificial intelligence. Its proprietary platform, the Adsmurai Marketing Platform, centralizes the management of campaigns, data, audiences, and feeds, optimizing real-time performance through intelligent strategies. Based in Barcelona with a team of over 400 experts, Adsmurai is an official partner of Meta, Google Premium, Pinterest, and TikTok.
