Adsmurai strengthens its Growth area with the addition of Pablo Sabá to lead its next growth phase

Barcelona, January 21, 2026 – Adsmurai, a company specialised in driving digital marketing transformation through proprietary technology and artificial intelligence, continues to advance its growth plan following the recent investment by Seaya and announces the appointment of Pablo Sabá as Chief Growth Officer (CGO). In this role, Sabá will lead the Sales, Marketing and Partnerships areas, with the goal of aligning the commercial strategy under a unified growth vision and strengthening the cross-functional impact of these teams on the business.

Sabá’s arrival comes at a pivotal moment for Adsmurai, which continues to consolidate a differentiated model in the market: a tech-enabled proposition that combines expert execution with a proprietary ecosystem of data, automation and AI. This technological foundation enables the company to standardise processes, scale operations and optimise results in a measurable way across multiple markets and verticals.

With an international career focused on operational scaling, transformation and data-driven management, Sabá has led complex organisations in high-growth environments. Prior to joining Adsmurai, he served as Chief Operating Officer of Entravision’s digital division, where he drove the operational evolution and international expansion of the business, coordinating areas such as technology, operations, business intelligence and corporate development. During this period, the company expanded its presence to more than 40 countries and increased revenues from $50 million to $1.2 billion.

Previously, he developed his career at Citigroup, holding regional leadership roles in finance, eCommerce and business intelligence for Latin America, managing international teams and highly complex operating systems.

At Adsmurai, his mission will be to accelerate the connection between strategy, product and go-to-market, building a replicable and scalable growth system that maximises the potential of the company’s technology stack, both in terms of internal efficiency and results for clients and partners.

“Adsmurai has built a technological foundation that is uncommon in the market, designed to solve real business challenges. When this capability is combined with a clear growth vision, the model is ready to compete globally. My goal is to help scale efficiently, sustainably and measurably,” says Pablo Sabá, Chief Growth Officer at Adsmurai.

The appointment of profiles such as Pablo Sabá reflects the maturity and ambition of the Adsmurai project, capable of attracting executive talent with extensive experience in technology, data and international scaling. This move reinforces the company’s vision of building a global platform that combines proprietary product, artificial intelligence and expert knowledge, consolidating a differentiated positioning in a sector where few organisations successfully integrate technology, execution and long-term strategic vision in a rapidly transforming market.