- TikTok launches Premier as the new top tier within its Marketing Partners Program, with Adsmurai among the agencies recognized from day one.
- The new tier recognizes a select group of partners based on performance, certified expertise, creative capabilities and advanced campaign optimization.
Barcelona, October 1, 2026. TikTok has launched Premier, the new top tier of its TikTok Marketing Partners Program, with Adsmurai among the first group of agencies to be recognized at this level.
Until now, the program featured a single agency tier, which Adsmurai was already part of. With the introduction of its new two-tier structure, TikTok will annually recognize a select group of partners that includes, among other criteria, agencies ranked within the top 10% of their market.
The Partner tier continues to recognize agencies that meet the program’s criteria and demonstrate a strong understanding of TikTok’s advertising objectives and capabilities. The new Premier tier distinguishes partners evaluated on the scale of their managed portfolio, team certifications, creative capabilities and advanced campaign optimization.
Recognizing expertise and results on TikTok
The Premier recognition highlights Adsmurai’s track record of helping brands build TikTok-first strategies and turn the platform’s unique characteristics into business results.
“For years, we’ve been building TikTok-first strategies for brands across a wide range of industries, combining technology and creativity to scale their campaigns and deliver results. TikTok creating a category to distinguish the agencies making a difference on the platform and Adsmurai being part of it from day one, reflects the high standards we bring to our work with clients every day. For brands, it means having a partner with proven expertise, closer access to the platform and the ability to scale campaigns efficiently; for us, it means a commitment to continuing to raise the bar for innovation, creativity and performance on TikTok,” says Luis Carrillo, Partnership Director at Adsmurai.
As a Premier Agency Partner, Adsmurai also benefits from priority TikTok support, early access to new advertising features and strategic enablement resources, strengthening its ability to support brands across strategy and creative production through to campaign management, optimization and scaling.
TikTok-first strategies: creativity that connects, performance that scales
TikTok is an environment with its own unique codes, where creativity, entertainment and community come together as part of the same experience. For brands, this means going beyond simply adapting campaigns created for other channels and developing content that can genuinely connect with communities and become part of the conversation.
Adsmurai works precisely at this intersection, combining media strategy, creativity, data, technology and advanced optimization to develop campaigns tailored to the platform and aligned with business objectives.
This approach has been brought to life in projects such as Desigual’s “Not a Doll,” winner of the Greatest Impact award at the TikTok Ad Awards 2025, as well as Adsmurai’s work with FC Barcelona to promote the Barça Immersive Tour, through a full-funnel strategy combining TikTok Search Ads and advanced measurement through Marketing Mix Modeling.
The Premier recognition builds on Adsmurai’s work on TikTok with brands such as Desigual and Holafly and forms part of its positioning as a Growth-Tech Partner, connecting technology, data, intelligence, creativity and platform expertise to drive measurable and scalable growth.
About Adsmurai
Adsmurai is a Growth-Tech Partner that helps brands transform marketing into a connected, measurable and scalable growth system. By combining proprietary technology, strategic intelligence, artificial intelligence, data and human expertise, the company connects decisions, investment, execution and business outcomes to drive more efficient and sustainable growth.
Through AMP, Kata and its specialized solutions, Adsmurai supports brands in managing, optimizing and measuring their marketing strategies, combining media strategy, creativity, ecommerce, data intelligence and automation.
For more information, interviews or additional comments, please contact:
Paula Moreno - paula.moreno@adsmurai.com
