- The deal, which involves acquiring a significant minority stake, keeps Adsmurai’s founders as majority shareholders and marks the beginning of a new stage of growth.
- Adsmurai, a recognized digital marketing platform, has evolved to become the AI engine of marketing departments within companies, connecting multiple data sources and intelligence systems in a private environment with granular access control. Seaya’s investment will accelerate business development and international expansion.
- The transaction places Adsmurai’s valuation close to €100 million, consolidating its position as one of Spain’s leading technology companies.
Barcelona, September 5, 2025 – Adsmurai, a benchmark company in the transformation of digital marketing through technological innovation, today announced the closing of a major strategic deal with Seaya, a pan-European venture capital and private equity firm specialized in scaling sustainable, high-growth technology companies.
The agreement entails the purchase of a minority stake by Seaya through its Andromeda fund, while keeping Adsmurai’s founders and executive team as majority shareholders and in charge of management and strategic functions. This alliance represents a decisive step in Adsmurai’s growth plan, opening new international expansion opportunities and accelerating its investment in Artificial Intelligence.
“This alliance allows us to consolidate our growth trajectory and accelerate international deployment, with Artificial Intelligence as the transformative core of our value proposition,” said Marc Elena, CEO and co-founder of Adsmurai.
Seaya’s investment is a strong vote of confidence in Adsmurai’s business model and promising future. It reinforces the company’s commitment to growth and innovation in the digital advertising sector. The investment not only validates Adsmurai’s potential as a leader in technological solutions for marketing and advanced analytics but also reflects Seaya’s confidence in the company’s ability to scale its impact in the market. With its proven track record in boosting startups and scale-ups, Seaya will provide access to a strategic international network and resources that will accelerate Adsmurai’s development, consolidating its position as a reference in the advertising ecosystem. This alliance highlights Adsmurai’s relevance in a constantly evolving sector and its ability to attract top-tier investors.
Carlos Fisch, Partner at Seaya, added: “We are very excited to join forces with Marc and Otto to support Adsmurai in this new stage of growth. The company has a unique vision and proprietary technology that is already redefining the future of digital marketing, led by an exceptional team.”
Solid Financial Performance and Sustained Growth
Adsmurai has demonstrated an impressive growth trajectory, with revenues exceeding €100 million in 2024 and expected to reach €140 million by the end of 2025.
Its long-term strategic plan is equally ambitious, combining organic and inorganic growth. The company aims to achieve €400 million in revenues by 2029, reinforcing its leadership in the digital marketing industry.
Today, Adsmurai has more than 450 employees, a key asset driving its innovation and success. Seaya’s involvement also brings its expertise and network to support international expansion and new product development.
Adsmurai works with leading global brands such as Wilson, Alcampo, Desigual, Parfois, Voll-Damm, UNICEF, Henkel, Unilever, Grupo Planeta, Scalpers, ElBulli Foundation, Mango, La Menorquina, and Freshis, consolidating its position as a strategic partner of choice for companies across multiple industries.
AI as the Driving Force of the New Strategy: Zero Loop
At the heart of this new stage, Adsmurai introduces Zero Loop, a conversational assistant connected to its entire internal infrastructure within a private environment. It is capable of acting, learning, and automating complex tasks by combining generative AI with internal tools and databases, providing access to key information and freeing up time for what matters most.
Zero Loop is Adsmurai’s AI assistant that natively integrates with business data and systems (sales, campaign performance, organic data, CRM, inventory, BI) to turn information into actionable decisions. It combines generative models with internal tools — including Adsmurai Marketing Platform (AMP) — to automate tasks, orchestrate complex workflows, and deliver actionable insights. The result is greater operational efficiency, reduced execution times, and teams empowered to focus on strategy, creativity, and impact.
All of this takes place in a fully private, client-governed environment. Zero Loop runs on self-hosted language models, ensuring that data is never used to train third-party systems without the client’s explicit consent. The system allows owners to selectively connect to leading providers (OpenAI, Anthropic, Google Gemini, xAI) while maintaining traceability, routing control, data residency, and compliance with regulations and GDPR. In addition, it incorporates advanced features such as video generation from images using VEO3 technology, with style, resolution, and duration options to accelerate creative production under the same security and control standards.
About Adsmurai
Adsmurai leads the transformation of digital marketing through technological innovation. It develops scalable, AI- and data-driven solutions to predict, execute, and perfect advertising strategies, redefining the way brands connect with their audiences.
Its platform, Adsmurai Marketing Platform, centralizes the management of campaigns, data, audiences, and feeds, enabling brands and agencies to scale results through automated, intelligent strategies. It processes more than twelve trillion products per month, integrating multiple sources, platforms, and real-time metrics to optimize advertising effectiveness. It automates catalogs and creatives, analyzes e-commerce, CRM, and media data, and evaluates channel performance to improve strategies. Thanks to machine learning, it enhances operational efficiency and accelerates real-time decision-making.
With a culture based on excellence, agility, and collaboration, Adsmurai fosters an environment where bold innovation and efficiency generate transformative results. Its team of over 450 experts is key to this technological revolution.
An official partner of Meta, Google Premium, Pinterest, and TikTok, and a trusted reference for leading brands in retail-fashion, luxury, CPG, e-commerce, and education, Adsmurai operates in more than five countries with headquarters in Barcelona, setting the global standard of efficiency and excellence in digital marketing.
About Seaya Andromeda
With €300 million in assets under management, Seaya Andromeda is an Article 9 SFDR private equity fund with the mission to invest in minority or majority positions in high-growth technology companies that help address global sustainability challenges. Adsmurai is Seaya Andromeda’s eleventh investment and the fifth in the past 12 months, alongside Bike Ocasión, Nax Solutions, Baïa Food, and Cuïmo.
Seaya Andromeda is part of Seaya, the leading venture capital and private equity platform in Southern Europe, with offices in Madrid and Barcelona. Seaya launched its first fund in 2013 and currently manages more than €650 million in assets under management.
