We’re continuing to evolve Adsmurai Marketing Platform (AMP) to make campaign management, performance analysis, and media planning easier than ever. This month, we're introducing six updates that connect organic content with Paid Media, expand reporting capabilities, and provide greater visibility into media planning.
From turning organic posts into ads to building performance estimates based on historical data, discover the latest features of Adsmurai Marketing Platform.
1. Post Boosting: turn your best-performing organic content into ads
An Instagram or Facebook post is performing particularly well, and you want to build on that momentum to reach more people. Until now, that meant switching platforms, finding the original post, and setting up the ad separately.
With the new Post Boosting feature in Campaign Tools, you can turn organic posts and reels into ads directly from Adsmurai Marketing Platform, simplifying the transition from organic content to Paid Media.
What can you do with Post Boosting?
- Identify your best-performing content: explore posts and reels from the last 30 days, along with organic metrics such as reach, impressions, and engagement.
- Boost multiple posts at once: select one or several posts and turn them into ads within existing Meta campaigns and ad sets.
- Simplify ad setup: configure ad names, links, calls to action, and tracking parameters, with naming suggestions based on your naming conventions.
- Stay in control of activation: review ads before publishing while keeping the budget, targeting, and bidding settings of the selected ad set.
Ads are created in a paused state, allowing you to review them before activation.
The result: fewer steps between identifying content that performs well and turning it into a paid media opportunity. Because when a post is generating interest, making the most of that momentum matters.
2. Reach & Frequency: understand how many people you're reaching and how often
A campaign can generate thousands of impressions, but how many unique people are actually seeing your ads? Are you expanding your audience or repeatedly reaching the same users?
To help answer these questions, AMP now brings Reach and Frequency directly into Dashboards, allowing you to analyse both metrics alongside your other campaign KPIs across Meta, Google, and TikTok.
Previously, these metrics were available in Pivot Tables for Meta and TikTok. With this update, you can also visualise them in Dashboards and extend your analysis to Google Video and Display campaigns.
What does this update bring?
- Measure audience reach: understand how many unique users your campaigns reach and how often, on average, they're exposed to your ads.
- Analyse performance in context: combine Reach and Frequency with other KPIs through compatible tables, charts, and widgets.
- Explore different reporting dimensions: analyse reach by account, campaign, country, objective, advertising network, or time interval.
- Avoid misleading interpretations: Adsmurai Marketing Platform dynamically recalculates these metrics based on your selected filters, avoiding totals that could include overlapping audiences.
After all, reaching 500,000 people on Meta and 300,000 on TikTok doesn't necessarily mean reaching 800,000 different people.
With this update, you can better understand your campaign reach, identify potential overexposure, and make decisions with a more accurate view of your audiences.
3. All your campaign settings, now available in Media Plans
Sharing a media plan with a client shouldn't mean preparing additional documents to explain how their campaigns are configured. Budgets, audiences, objectives, bidding strategies... All this information is essential to understanding the plan, but it isn't always easy to access in one place.
With this update to Media Plans in Adsmurai Marketing Platform, you can select any campaign linked to your media plan and review its configuration directly within the platform, without relying on spreadsheets or additional reports.
What information can you access?
- General campaign settings: dates, daily or lifetime budgets, status, objectives, and bidding strategies.
- Google Ads details: Merchant Center information, feed labels, and asset groups, including how many are active or paused.
- Meta audiences: targeting by location, age, gender, interests, custom audiences, and Advantage+ settings.
- Ad status: see how many ads are active or paused within each ad set and identify potential campaign limitations.
This improvement makes both internal reviews and client collaboration easier. Clients can now check how the campaigns linked to a shared media plan are configured, without having to request that information separately.
Because a media plan shouldn't just show where the budget is going, but also how that investment is being executed.
4. Content Tagging: organise your content and discover what works best
Which type of content generates the most engagement? Do product posts perform better than branding content? Analysing organic performance isn't just about identifying your top-performing posts. It's also about understanding which topics, campaigns, and content categories resonate with your audience.
With the new Content Tagging feature in Adsmurai Marketing Platform, you can classify organic posts using custom tags and use that information to analyse performance in Dashboards.
Each organisation can create its own content classification structure, tailored to its specific needs and objectives.
What can you do with Content Tagging?
- Create custom categories: organise posts by campaign, product, topic, content category, or business line.
- Tag posts individually or in bulk: classify multiple posts at once and update their tags whenever needed.
- Analyse performance by category: use your classifications as filters and dimensions in Dashboards to compare reach, impressions, and engagement.
- Bring consistency to organic reporting: maintain a standardised classification structure, regardless of the hashtags or captions used across social platforms.
For example, a fashion brand can classify its posts by collection and content type to discover whether product, lifestyle, or influencer content delivers better results within the same campaign.
This allows Adsmurai Marketing Platform to take organic reporting beyond individual posts and provide a more strategic view of content performance, identifying which categories work best and helping inform future editorial decisions.
5. Media Plans: greater visibility and control over your budgets at a glance
When managing multiple media plans, identifying which ones are progressing as expected and which need attention can quickly turn into a time-consuming task. Which plans are going off budget? How much budget is left? Are campaigns spending at the expected pace?
With the new Media Plans overview in Adsmurai Marketing Platform, you can monitor all your media plans in one place, with information on budgets, spend, and spending forecasts, without opening each plan individually.
What's new in this update?
- Get a complete overview of your media plans: see how many plans are active, completed, scheduled, or in draft, along with their budgets and spend.
- Identify plans that need attention: quickly spot plans with budget deviations, potential risks, or campaigns that haven't been linked yet.
- Anticipate budget deviations: monitor each plan's run rate and forecasts to understand whether it's on track to finish within, above, or below budget.
- Access key information without opening each plan: check dates, remaining budget, target KPIs, comments, and activity history.
- Choose how you view your data: switch between card and table views depending on how many media plans you're managing.
You can also check the projected cumulative spend by the end of the day, taking into account the budgets of active campaigns. This makes it easier to identify potential deviations before they happen.
With this update, AMP enables a more proactive approach to managing advertising investment, helping you prioritise the plans that need attention and maintain budget control from a single view.
6. Smarter estimates for more confident media planning
What results can you expect from a given budget? Setting realistic targets is one of the most important parts of building a media plan, but it's also one of the most complex. Reviewing historical data, comparing periods, and adjusting forecasts often involves additional calculations before finalising a plan.
That's why we've redesigned the Media Plans estimation system in Adsmurai Marketing Platform, making it easier to build more flexible forecasts, understand how they're calculated, and adjust campaign targets directly within the platform.
What's improved?
- Estimate results based on your budget: enter your planned investment and see a range of expected results for each metric, with an initial estimate you can adjust.
- Compare against historical performance: use results from the same period last year and recent media plans as benchmarks when setting your targets.
- Adjust your forecasts in real time: update budgets and metrics directly within your plan while AMP automatically recalculates related indicators, such as CPM or CPA.
- Set more realistic targets: receive alerts when your proposed figures fall outside the estimated range for your budget.
- See the bigger picture: view aggregated estimates across all plan lines to understand the expected results of your overall media plan.
- Understand where each estimate comes from: access an explanation of the data and criteria behind the calculations, including historical performance, variations, and data reliability.
You can also manually adjust estimates whenever needed, with a clear distinction between model-generated values and changes made by your team.
A more connected platform to support your growth
These latest updates continue to expand the capabilities of Adsmurai Marketing Platform, bringing together different stages of marketing management: from identifying high-potential content and activating campaigns to analysing audience reach, monitoring budgets, and forecasting results.
Fewer disconnected processes, greater visibility, and more tools to make data-driven decisions. We're continuing to build technology that simplifies day-to-day operations and enables teams to focus on what really matters: strategy and business growth.