Scalable creativity, clearer dashboards, and unified measurement

We continue to evolve Adsmurai Marketing Platform to reduce operational friction and increase the real impact of data, creatives and measurement.

This Product Update introduces four key enhancements that strengthen three core product pillars: scalable creative production, analytics experience and cross-channel insights.

🎬 Rich Media in Creatives

Interactive creatives ready to be activated in Google Ads and DV360

Creating Rich Media ads no longer requires leaving the platform or relying on external workflows. Creatives now includes native HTML5 export, allowing teams to design interactive creatives and activate them directly in environments such as Google Ads and DV360.

This functionality is built on a set of preconfigured Rich Media templates —Carousel, Before–After, Countdown, Flip Card + Overlay and 360 Product— ensuring technical compatibility and compliance with DV360 standards, while maintaining full flexibility in design and content.

Each creative is exported as a ZIP package containing all required assets (HTML, CSS and JS) and automatically adapts to the main display formats (300×250, 728×90 and 160×600). An integrated weight control also helps keep assets within platform limits.

Key benefits

• Rich Media production and activation from a single environment
• HTML5 creatives compatible with Google Ads and DV360
• Multi-format scalability without duplicating assets

🔍 New Interface in Dashboards

A clearer, more consistent experience built to scale

We’ve redesigned the Dashboards interface to make data configuration and analysis easier across the platform, aligning the experience with increasingly complex analytical environments.

The update introduces two key improvements:

New date and filter drawer
Dates and filters are now managed from a unified side panel, offering more visual space and smooth navigation between configurations. This standardises the experience and reduces friction when building dashboards.

New element organisation
We move away from the widget-based approach and adopt a structure based on element types, designed to be clearer and more scalable:

• Charts: KPI, Pie, Line, Bar, Line–Bar combinations and Map
• Tables: Table and Pivot table
• Text: Text and image

A new menu makes it easier to explore available options, and the Create button remains visible at all times, even while scrolling.

Key benefits

• More intuitive dashboard configuration
• Improved discoverability of available elements
• A solid foundation for future visualisation formats

🌻 New organic account connection flow

Connect social profiles and analyse them from Adsmurai Marketing Platform

Adsmurai Marketing Platform introduces a new guided flow to connect organic social media profiles directly from the platform, powered by a white-label integration with Metricool.

The process allows users to create a brand, associate it with the organisation and select the social profiles to analyse. Once data synchronisation is complete, the new data source becomes available in Dashboards without additional technical configuration.

Key benefits

• A new organic data layer integrated into Adsmurai Marketing Platform
• A more complete performance view alongside paid media
• Unified reporting for brand and social channels
• Autonomy for organisations without technical resources

Note: the organic data source is available as a paid add-on. Please check with your Customer Success team before activating new brands.

📊 Google Analytics 4

More dimensions and unified reporting in a single environment

We’ve enhanced Google Analytics 4 reporting within Adsmurai Marketing Platform to enable richer and more comparable performance analysis.

It is now possible to work with new dimensions such as Country, Source/Medium, Channel Grouping and Campaign, allowing teams to compare Paid Media performance with real Analytics results in the same dashboard.

In addition, Adsmurai Marketing Platform allows users to group multiple GA4 properties into a single report, eliminating the need to analyse data property by property and enabling a consolidated business view.

Key use cases

• Global channel-level analysis
• Tracking paid media actions (Social Paid, PMax, Paid Search, etc.)
• Country-based segmentation and reporting
• Aggregated analysis across multiple GA4 properties

Key benefits

• Reduced friction in multi-property environments
• True cross-channel insights
• A single access point for Analytics and Paid data

One more step towards connected marketing

This Product Update reinforces Adsmurai Marketing Platform’s role as a unified platform, where creatives, media and measurement work together. Fewer tools, fewer silos and greater decision-making power from a single environment.