The evolution of the digital ecosystem demands smarter, faster, and more precise management. In this Product Update, we introduce improvements designed to strengthen three key pillars of AMP: advanced analytics, budget control, and creative optimization.
Each new feature incorporates practical, governed AI with a clear objective: improving the quality of your decisions and increasing operational efficiency throughout the entire campaign lifecycle.
From automatically generated insights in your dashboards to a visual status system for Media Plans and new optimization capabilities in Feeds, this update reinforces the vision of Adsmurai Marketing Platform as an integrated solution that combines technology, automation, and strategic intelligence.
🚀 New AI Insights in Dashboards
AI finally gets serious about reporting. Meet AI Insights, your 24/7 data analyst that doesn’t ask for holidays, doesn’t show up late, and never sends you a “shall we move this to tomorrow?” when things get hectic.
What is it?
Insights generated automatically from your real data.
A deep analysis just one click away—no impossible prompts, no never-ending PDFs.
The model combines:
Client context + Style rules + Campaign results + Your prompt = A truly useful output.
How does it work?
- Add your client’s context so the model understands what matters and what doesn’t.
- Define how you want the analysis: tone, structure, technical depth, comparisons, examples, exclusions… you’re in control.
- Go to Dashboards → AI Insights and generate your first analysis.
- Review it: you’re still the strategic mind behind the decisions.
- Iterate and provide feedback (yes, the system learns from each iteration).
- Save and share your insights like a pro.
What does it offer?
Instant actionable insights for all your campaigns or just the Top 10 that truly move the needle. Perfect for prioritizing on hectic days or during intense end-of-month reporting.
✔ Better decision quality: the AI validates your take or highlights when something feels off.
✔ Analytical coherence: ideal for large teams, multi-account setups, or varying levels of expertise.
✔ Time freed up: fewer hours reviewing spreadsheets; more time for strategy, hypothesis validation, and expansion planning.
The hack that changes everything
Configure Style and format and you’ve essentially unlocked the whole system.
- Choose the language and tone (corporate, technical, analytical, startup-friendly…).
- Select the perspective: strategic, operational, comparative, or trend-based.
- Add your client’s usual instructions: exclusions, key metrics, formats, etc.
- Include recent optimizations to avoid misinterpretations.
- Provide an exact example of the insight you want. The model will use it as a reference.
Use cases
- “Analyze the entire funnel for this month and tell me which levers to prioritize.”
- “Show me the Top 10 campaigns driving revenue and explain why.”
- “Compare this week’s performance to last week and highlight the risks.”
- “Create a strategic analysis in a corporate tone for the CMO.”
Ready to take your reporting to the next level?
➡️ Go to Dashboards ⬅️
📊 Media Plan Status
Smarter control, more precise management.
What is it?
Media Plans now include a status tag summarizing the real situation of the plan in real time.
Each status reflects how the plan’s lines are performing, allowing you to instantly identify whether everything is on track or if action is required.
Available statuses:
- Healthy → All lines are performing within the expected budget.
- At risk → One or more lines are showing high spending with potential risk of exceeding budget.
- Weak → One or more lines are not reaching the expected investment level.
- Critical → One or more lines have exceeded the assigned budget (overspend).
- Unbalanced → The plan includes a mix of lines in high pacing and low pacing, indicating uneven behavior.
- Updating → The system is processing changes or new data. The Media Plan remains visible during this process.
What does it offer?
An additional layer of clarity and efficiency:
- Early detection of significant deviations.
- Faster decision-making by highlighting which plans need attention.
- More consistent analysis across teams, accounts, and markets.
- Reduced operational load thanks to simplified budget monitoring.
Where to find it?
The Media Plan status is displayed permanently within the Media Plans section, ensuring clear and consistent tracking.
Recommendations
To ensure monitoring accuracy:
- We recommend avoiding lines with more than 50 campaigns, reducing complexity.
- The Media Plan status may change if you modify dates, campaigns, or budget structure.
🔔 Automatic notifications
Adsmurai Marketing Platform will send email alerts when the following situations are detected:
- Overspend → One or more lines have exceeded the budget.
- High pacing → Lines in “High pacing” with a run rate > +15% for at least two days.
- Low pacing → Lines in “Low pacing” with a run rate < -15% for at least two days.
Notifications will be sent every two days until the issue is resolved.
⚠️ Important: make sure to enable alerts in your AMP profile to receive these notifications.
🧩 AI-Powered Title Optimization in Feeds
More clarity, more relevance, and better performance across all your channels.
What is it?
Until now, AI optimization in Feeds focused mainly on descriptions, generating full variants when the original content was insufficient.
However, titles, despite being present in most catalogs, often suffer from unclear structure, missing information, or a lack of alignment with platform-specific requirements (Meta Ads, Google Shopping, marketplaces, etc.).
With this update, Feeds now includes AI-powered title optimization, applying semantic analysis and channel-specific rules. The result: more relevant, better structured titles oriented toward performance—while preserving the original meaning.
The AI always respects limits such as length, platform formatting, brand conventions, and keyword priorities, ensuring improved quality without compromising identity.
Key benefits
- Improve without replacing: restructures and enhances existing titles while keeping their core intent.
- Platform-ready: automatically applies rules and standards for Meta, Google, and other channels.
- Full control: preview the optimized versions before publishing.
- Multilingual and configurable: compatible with catalogs in multiple languages, ensuring consistency and scalability.
By focusing on refinement rather than generating titles from scratch, this solution provides the ideal balance between efficiency, cost, and creative quality across the entire catalog—boosting performance without introducing unnecessary risk.
With these improvements, Adsmurai Marketing Platform continues evolving toward a more autonomous, scalable model that adapts to the real needs of marketing teams.
AI doesn’t replace expertise—it amplifies it. It enhances analysis, structures operations, ensures coherence, and frees time for what truly matters: planning better, optimizing with clarity, and making decisions that drive impact.
We are building a platform ready for an environment where data is complex, channels multiply, and speed is crucial.
And this is just the beginning.
Ready to activate these new capabilities? 🚀
