Big things coming this July: this month we’re launching two new features in AMP that will help improve both campaign execution efficiency and competitive analysis.
We’re bringing in real tools solving real problems. From chasing underperforming budgets to juggling duplicated feeds or endless creative adaptations. Here are the five features now available in AMP that will help teams work more connected, more efficiently… and with far less friction.
Get ready to work with more control, less manual effort, and more opportunities in your day-to-day.
Let’s dive into the details 👇
📈 Projections Metrics and Budget Campaigns – Will you hit your spend targets? Now you’ll know (and act)
This new functionality within the Media Plan module introduces predictive insights, automation, and budget control for campaigns running on Google and Meta.
With this tool, it’s now possible to automatically monitor active campaigns, visualize performance in one centralized view, and detect whether campaigns are on track to meet the planned budget—or if budget adjustments are needed.
Main benefits
✅ Full automation: forget manual follow-ups. All relevant campaign data is consolidated in one place.
✅ Instant access to insights: view campaign results and make changes directly from Pivot Tables or Campaign Management—no need to switch tabs.
✅ Real budget control: easily detect underperforming campaigns, receive automatic suggestions to rebalance budgets, and hit spend targets with fewer surprises.
Use case:
This feature supports proactive decision-making during campaign execution, especially in shared media plans or time-sensitive budget cycles. It also helps reduce reliance on manual reports or external spreadsheets.
Currently available for Google and Meta campaigns using daily budgets.
🔗 Better experience and control over Feed management via API
The interface for connecting product feeds to portfolios in AMP has been redesigned. This improvement increases operational safety, reduces accidental errors, and provides more context about active connections between platforms.
Key updates:
- Explicit confirmation prompts before performing critical actions like disconnecting or resetting a portfolio.
- Contextual information about each connection: which user created it, along with the exact date and time.
- Direct links to the connected Meta catalog, with clear display of its name or ID.
- A new icon indicates whether the feed is also connected to Google Merchant Center via API.
Use case:
Especially useful for teams managing multiple catalogs, markets, and platforms simultaneously, where unintentional disconnections or lack of traceability can lead to complex issues. This update enables full control and transparency over synchronized data across AMP and external platforms.
🎨 Cross-platform creative adaptations from a single design – Faster and more consistent creative production
New functionality within the Creatives module that allows a single design to be automatically transformed into multiple formats tailored to the specifications of each platform.
Integrated updates:
- Combined use of Magic Resize with multi-page management: each adaptation is created as an editable page within the project.
- Introduction of Platform Sets: predefined sets of formats per channel (e.g., Instagram Stories, Facebook Feed, TikTok Video).
- View and edit all versions from a unified environment.
Practical application:
It saves time and ensures visual consistency in multi-channel campaigns. Especially useful for creative teams managing multiple platforms, as well as in workflows where design and paid media work seamlessly.
🛍️ Direct connection of Optimized Feeds to TikTok Shop – Automatic catalog synchronization
A new API integration has been implemented to directly connect Optimized Feeds (OFs) from AMP to TikTok Shop, fully automating the sync process for products and offers.
Main features:
- Automatic authentication via OAuth 2.0
- Feed data formatting adapted to TikTok’s API requirements
- Real-time synchronization of product data, pricing and stock availability
- Automatic publishing to TikTok Shop without manual intervention
Use case:
Ideal for advertisers already active (or planning to activate) in TikTok through dynamic product ads or ecommerce. This integration significantly reduces manual workload, minimizes human error and accelerates go-to-market execution.
🏷️ Custom Labels for Google Merchant Feeds – Clear organization and conflict-free naming
This new functionality allows assigning a custom label to each feed before exporting it from AMP to Google Merchant Center. The label serves as the feed’s unique identifier within Google’s platform.
What it allows you to do:
- Avoid naming conflicts when multiple feeds are exported to the same country or region
- Align feed naming conventions with internal standards or client-specific structures
- Improve traceability and feed organization inside Google Merchant Center
- Reduce support requests caused by duplicate names or feed confusion
Use case:
Especially relevant for organizations managing campaigns across multiple markets, languages, or verticals. This feature ensures clean naming structures and reduces errors during feed synchronization.
Once the label is published to Google Merchant, it can no longer be edited from AMP.
All these features are now available and ready to use in AMP. For any questions, suggestions, or support integrating them into your current workflows, the product team is here to help.
See you in the next update… we’ve got more in store. 😏
