[Informe] Artificial Intelligence as a copilot in the era of assisted autonomy
Artificial intelligence is no longer a future promise it’s the infrastructure that sustains modern marketing.
In 2025, 88% of professionals already use AI in their strategy, but only 2% have reached an advanced level of maturity, capable of connecting data, creativity, and automated decisions with real impact.
The report “Artificial Intelligence as a Copilot in the Era of Assisted Autonomy” analyzes this turning point: how brands are shifting from fragmented automation to a model of assisted autonomy, where AI acts as a strategic copilot.
Through data, frameworks, and real-world cases, you’ll discover how AI is helping marketing teams predict outcomes, optimize investments, and personalize 1:1 experiences without losing human control or creative vision.
Because the true power of artificial intelligence doesn’t lie in replacing marketers, but in enhancing their ability to decide, innovate, and lead.
📊 What you’ll find in the report
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Agentic Maturity Map 2025 and how to evolve from automation to assisted autonomy.
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Performance Playbook: predictive analytics, intent signals, and MMM as a privacy-first, post-cookie measurement model.
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1:1 Creativity at scale without burning out your team: GenAI to produce faster and free up time for ideas and brand strategy.
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Governance and trust: privacy, transparency, and AI ethics policy as the new competitive advantage.
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Talent and culture: key skills of the symbiotic marketer and a realistic adoption roadmap.
💡 Report Highlights (with data)
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88% of marketers already use AI; only 2% at an advanced stage → advantage for those who scale beyond experimentation.
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300% average ROI when AI is integrated with goals, data, and governance.
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Agents orchestrating multi-channel campaigns and “deciding” next steps under your own rules.
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MMM returns as the privacy-centric measurement standard, with AI processing aggregated data.
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Personalization = revenue: hyper-personalization boosts conversion and loyalty; AI handles the scale while you focus on the idea.
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Ethics ≠ nice to have: transparency is the new currency of trust and conversion.
👇📥 Download the full report