Artificial intelligence is no longer a future promise it’s the infrastructure that sustains modern marketing.

In 2025, 88% of professionals already use AI in their strategy, but only 2% have reached an advanced level of maturity, capable of connecting data, creativity, and automated decisions with real impact.

The report “Artificial Intelligence as a Copilot in the Era of Assisted Autonomy” analyzes this turning point: how brands are shifting from fragmented automation to a model of assisted autonomy, where AI acts as a strategic copilot.

Through data, frameworks, and real-world cases, you’ll discover how AI is helping marketing teams predict outcomes, optimize investments, and personalize 1:1 experiences without losing human control or creative vision.

Because the true power of artificial intelligence doesn’t lie in replacing marketers, but in enhancing their ability to decide, innovate, and lead.


📊 What you’ll find in the report

  • Agentic Maturity Map 2025 and how to evolve from automation to assisted autonomy.

  • Performance Playbook: predictive analytics, intent signals, and MMM as a privacy-first, post-cookie measurement model. 

  • 1:1 Creativity at scale without burning out your team: GenAI to produce faster and free up time for ideas and brand strategy. 

  • Governance and trust: privacy, transparency, and AI ethics policy as the new competitive advantage. 

  • Talent and culture: key skills of the symbiotic marketer and a realistic adoption roadmap. 

💡 Report Highlights (with data)

  • 88% of marketers already use AI; only 2% at an advanced stage → advantage for those who scale beyond experimentation. 

  • 300% average ROI when AI is integrated with goals, data, and governance. 

  • Agents orchestrating multi-channel campaigns and “deciding” next steps under your own rules. 

  • MMM returns as the privacy-centric measurement standard, with AI processing aggregated data. 

  • Personalization = revenue: hyper-personalization boosts conversion and loyalty; AI handles the scale while you focus on the idea. 

  • Ethics ≠ nice to have: transparency is the new currency of trust and conversion. 

👇📥 Download the full report