with Google's announcement of the discontinuation of third-party cookies starting in 2024, advertisers faced a potential 300% drop in online advertising effectiveness. The only solution presented itself as measuring online campaigns by sending conversions via API. Find out how to implement Conversions API with Google Tag Manager!
What will you find in this ebook?
This ebook explores the evolution of online measurement and highlights the growing importance of the Conversion API. In the face of changing privacy and browser policies, the API offers a robust alternative to traditional tracking based on third-party cookies and pixels.
Understanding Conversions API
Setting up Google Tag Manager
How to configure Conversions API with One Tag
Best practices to implement Conversions API with One Tag
Glossary of terms
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Find out how to implement Conversions API with Google Tag Manager