[Ebook] Digital transformation with MMMs

Today, understanding which strategies and channels actually drive conversions is essential to making informed, strategic decisions. However, a lack of appropriate tools and specialised knowledge has made it difficult for many companies to achieve this understanding accurately. In response to these challenges, we introduce Adsmurai MMMs, an advanced data modelling tool designed to transform the way companies evaluate and optimise their marketing strategies. It offers an innovative solution to accurately measure the incremental value of advertising channels, both online and offline.