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Static catalogs are no longer enough
For years, catalog campaigns have been one of the most efficient tools to scale ecommerce sales. Simple, automatable, and conversion-driven.
And for a while, that was enough.
But user behavior has changed. Today, content is consumed in video format, attention spans are shorter, and competition is more aggressive. In this new context, static formats are starting to fall behind.
The problem isn’t the catalog itself. It’s how you activate it.
This is where Video Catalog Ads come in: an evolution that allows you to transform product feeds into dynamic video creatives, combining automation, data, and storytelling into a single format.
It’s not about producing more content.
It’s about producing content that actually captures attention and drives impact.
In this guide, you’ll discover how to make that shift and turn your catalog into a real growth lever.
Platforms are prioritizing more dynamic, more visual formats that are better aligned with user behavior.
📘 What you’ll find in this guide
A practical guide to understanding, implementing, and scaling Video Catalog Ads in your campaigns.
✅ What Video Catalog Ads are and why they are becoming the new standard
✅ How to turn product feeds into dynamic videos automatically
✅ Creative strategies to improve engagement, CTR, and conversion
✅ How to scale creative production without increasing resources
✅ Which metrics to analyze and how to optimize campaign performance