[Ebook] Beyond the click: How Meta sparks purchase intent in the fashion industry
💡 One impression on Meta can be the first step towards a sale, even when the click happens on Google.
Inspiration on social media and purchase in search engines are not isolated moments. This eBook shows how advertising on Meta activates purchase intent and multiplies the impact on Paid and Organic Search.
📘 In this eBook you will discover:
-
How each impression on Meta can multiply traffic in search engines (paid and organic).
-
Why Search Lift is key to understanding the real return of your campaigns.
-
The impact on share of voice, brand equity and total ROAS.
-
Practical recommendations to maximize and measure your Search Lift in fashion.
👀 It also includes real results: +15.4% in Paid Search Lift, +23.6% in Organic Search Lift, +27.9% in Total Search Lift and a featured case with Mango (+8.6% incremental traffic in paid searches).
👇📥 Download it now!