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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

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[Ebook] How to scale your business by combining Paid Media and WhatsApp Marketing

📘 Exclusive content from Adsmurai in collaboration with Spoki

The way customers interact with brands has changed forever. They no longer want to wait for a call back, or get lost in forms or emails that never arrive. They want to talk to the brand here and now.

The new conversational consumer is here, and they have three clear demands:

  • Immediacy, because if they don't get an instant response, they'll look for another option.

  • Personalization, because they don't accept generic messages: they want to feel understood.

  • Omnichannel, because if they start with an ad on Meta, they expect to continue the conversation on WhatsApp and complete the purchase without friction.

This ebook teaches you how to combine Paid Media and WhatsApp Marketing to connect with this new consumer, turning every click into a conversation that sells and every conversation into a real opportunity for growth.

📘 What you will learn: 

  • How the brand-customer relationship has changed: the rise of the conversational consumer and its impact on the funnel.

  • Paid + Messaging: the missing strategy to turn clicks into real conversions.

  • WhatsApp Business API: how to use automation and AI to sell 24/7.

  • CAPI for WhatsApp: measure what matters and optimize your campaigns with real data.

  • Final checklist: practical steps to launch your strategy with Adsmurai and Spoki.

👇📥 Download it for free!

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