[Ebook] Lead qualification and conversion with email marketing
Discover how to optimise your Paid strategy with email marketing lead qualification and conversion. This ebook explores in depth how effective lead qualification can boost your paid campaigns and how, conversely, poor lead qualification can negatively affect them. Learn how to improve your marketing results by effectively integrating email marketing with your paid efforts.
WHAT IS INCLUDED?
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What is lead scoring?
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How bad lead scoring negatively affects paid campaigns
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Tips to improve lead scoring in email marketing
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Lead nurturing strategies to improve lead qualification
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Tips to optimise the email design of a lead nurturing strategy