Check the recommended sizes for images, videos, carousels, stories, reels, shorts, pins and posts across the main social media platforms.

Each social network has its own formats, ratios and safe zones. And yes, a creative asset can be perfectly designed and still end up cropped, pixelated or with the CTA hidden behind the platform interface. One of the many wonders of modern marketing.

That’s why we’ve created this practical guide: to help you adapt your organic creatives to each platform with more clarity, consistency and efficiency.

Why is it important to adapt the size of your creatives?

Publishing a creative asset on social media is not just about uploading an image or video and hoping the platform behaves. Each channel has its own technical requirements and consumption patterns. Instagram prioritises vertical formats in feed and full-screen experiences in Reels. TikTok lives in 9:16. LinkedIn needs clear, readable assets adapted to a professional context. Pinterest works best with vertical formats designed for visual discovery. YouTube differentiates between thumbnails, Shorts and horizontal video.

Working with the right dimensions helps avoid cropping, loss of quality, unreadable text and improvised adaptations. But above all, it allows each asset to preserve its creative intent in the channel where it is published.

📘 What you’ll find inside:

We’ve brought all the key sizes together in an editable guide, organised by platform and designed for teams that need to check quickly, adapt better and work with fewer lost versions buried in folders.

 

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