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SEM & PPC

Activate your brand where your customers are searching.

Gain visibility, attract qualified traffic and convert demand into measurable growth with strategically executed SEM and PPC campaigns.

Talk to our team

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Trusted by brands building connected growth systems

SEM & PPC

More visibility, more performance.

Reach your audience when they are actively searching, with campaigns designed to prioritise relevance, performance and return.

SEM and PPC dashboard with CTR, impressions, conversions by channel and return insights

Impactful advertising

It is not about being everywhere, but about showing up exactly where you are needed. We create SEM campaigns that prioritise relevance, performance and return.

Your budget, well invested

We manage and optimise your investment to reach the right audience without wasting a single cent.

Always one step ahead

The landscape changes, and so does your strategy. We stay ahead of platform updates to turn every change into your advantage.

Performance goals

Results aligned with your goals

Not all campaigns aim for the same outcome, and we know it. That’s why, before launching a strategy, we make sure we understand what success means to you.

Whether the goal is generating qualified leads, increasing sales, driving traffic to your site or boosting app downloads, we design SEM campaigns with a results-driven structure, optimised to achieve what truly matters.

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Multichannel activation

Strategic presence across every channel

Your customers are not in just one place, and your brand should not be either. That is why we work across multiple platforms, including Google Ads, Bing Ads, Amazon Ads, Apple Search Ads and more.

We tailor the strategy and ad formats to each channel, maintaining consistent messaging while optimising every touchpoint for maximum relevance, performance and impact.

Partnerships, recognition and solutions to accelerate growth.

Adsmurai combines strategic partnerships, recognised expertise and specialised solutions to help brands improve performance, optimise investment and grow across international markets.

Strategic Partnerships

Official partners of the platforms driving growth.

We work closely with leading digital platforms to access innovation, best practices and capabilities that help brands deliver smarter, faster and more measurable marketing.

Meta Business Partner Google Premier Partner 2026 Pinterest Partner TikTok Marketing Partner Microsoft Advertising Elite Partner 2026

Google Recognition

Recognised as a Google International Growth Certified Partner.

Adsmurai has been officially recognised by Google for its ability to help brands scale internationally through advanced data, localised activation and operational excellence.

Google International Growth Certified Partner

Google Shopping · Comparison Shopping Service

Make your Google Shopping campaigns more competitive.

With Adsmurai CSS, eligible retailers can run Shopping ads through an alternative to Google's own comparison shopping service, helping improve auction competitiveness and unlock new opportunities for advertising efficiency.

A solution designed to optimise investment in supported European markets without having to rebuild existing campaigns.

Adsmurai CSS for Google Shopping

The keys to SEM strategy

We approach your SEM strategy with focus and precision.

We don’t use generic formulas. We design SEM strategies tailored to your business, your audience and your goals, combining precision, analysis and flawless execution.

Build SEM campaigns designed to capture active demand.

A strong SEM strategy is not only about appearing in search results. It is about reaching users with high purchase or action intent, with the right message, at the right moment and through the right channel.

We combine targeting, multichannel activation, continuous optimisation and clear reporting to help your campaigns generate measurable impact and improve performance over time.

  1. 01

    Advanced targeting that reaches those truly searching for you

    We identify high-intent audiences and personalise ads to reach them exactly when they are ready to take action.

  2. 02

    Integrated multichannel strategies for a consistent presence

    We integrate your messaging across all relevant platforms, adapting each ad to the channel while maintaining brand consistency.

  3. 03

    Continuous optimisation based on data, not assumptions

    We analyse real-time performance and constantly adjust campaigns to maximise results and minimise costs.

  4. 04

    Clear, actionable reporting focused on what really matters

    We deliver business-aligned insights, not just surface-level metrics, so you can make informed decisions that drive impact.

FAQs

Questions? We've got answers.

Everything you need to know about product feeds, catalogue optimisation, dynamic creatives and Google Shopping performance.

How can I import my product catalogue?

You can import your catalogue through integrations with platforms such as Shopify, Magento and VTEX, or upload product data via CSV or XML files.

Don't have a feed yet? Try our free Product Feed Generator to get started.

Can I optimise and segment my product catalogue?

Yes. You can create custom rules to enrich product information, modify existing fields and segment your catalogue by category, price or other attributes. This helps you adapt product data to each platform and prioritise the products that matter most to your strategy.

Explore feed optimisation options.

Can I customise dynamic creatives with my own brand assets?

Yes. You can combine multiple product images, logos and brand assets within custom layouts. Use layers and AI-powered features such as background removal to create consistent, personalised creatives across different formats and campaigns.

Can I optimise my product feed for Google Pickup Later?

Yes. Google Pickup Later allows eligible retailers to offer in-store pickup for products purchased online, even when they are not currently available at the selected store.

Adsmurai can help prepare the required product attributes and align your catalogue with Google Merchant Center requirements.

Discover how Google Pickup Later works.

Can I improve Google Shopping performance beyond feed optimisation?

Yes. Beyond optimising your product feed, how you compete in Shopping auctions can also make a difference.

For eligible European markets, Adsmurai offers a Comparison Shopping Service (CSS), a separate service that can help improve auction competitiveness and make better use of your advertising budget without rebuilding existing campaigns.

Explore Google CSS and its benefits.

Search performance starts here

Ready to turn search intent into measurable growth?

Activate SEM and PPC campaigns designed to reach high-intent audiences, optimise every euro invested and convert qualified demand into business results.