TikTok Story Selection: The new interactive format
TikTok has introduced a series of new solutions that enable advertisers to better partner with creators and make their ads more engaging. They offer...
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TikTok
What are TikTok Spark Ads and how to use them?
TikTok has become one of the top platforms to boost your brand, thanks to the creative content of its ads.
+10 Best practices for your creatives in Tik Tok
One of the core components of performance marketing is creativity. In fact, a well-worked creative strategy can make your ads reach their full...
How to grow your business with TikTok
TikTok has one goal: to connect community, entertainment and shopping. In fact, as we see with its recent updates, shopping is becoming more and more...
6 Best practices for your ads on TikTok
More than 3 billion downloads worldwide, 89 minutes per user per day on average, 546 billion monthly video views or 22,600 TikToks created every...
How to install TikTok Pixel in 3 steps
To launch campaigns and increase your e-commerce sales, it is essential to have the conversion pixel installed on every page of your website. Let's...
TikTok Ads: 3 tips to optimize your campaigns
Monitoring the performance of your TikTok campaigns is one of the most important steps to take to ensure your ads achieve their goals. Monitoring...
How to create TikTok campaigns for e-commerce
TikTok is one of the world’s most downloaded apps in the last few years. More than a long distance race, the TikTok trajectory can be understood as a
TikTok: Privacy and personalized ads
Available in 150 markets and 75 languages, TikTok has managed to become one of the most popular apps year after year since it went viral in 2018. It...
How to push your e-commerce with TikTok
In previous articles, we talked about the great acceleration TikTok made during the lockdown and how its volume of active users per month in Europe...