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CAPI for WhatsApp: measure what matters and turn conversations into data
Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how...
Catalogues on WhatsApp: the new conversational showcase
The traditional funnel no longer works For years, brands have followed a linear model: awareness → consideration → conversion → loyalty. But today’s...
3 min read
CAPI for WhatsApp: measure what matters and turn conversations into data
Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how many users clicked an ad and opened a chat.
Read More
3 min read
Catalogues on WhatsApp: the new conversational showcase
The traditional funnel no longer works For years, brands have followed a linear model: awareness → consideration → conversion → loyalty. But today’s...