CAPI for WhatsApp: measure what matters and turn conversations into data
Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how...
Plan, activate and control media to hit targets with precision.
Turn data into smart decisions with advanced analytics and modeling.
Efficiency, governance and scale for agencies and teams.
[Ebook] How to plan for an unstoppable peak season
Master high seasons with strategy, data, and automation. Discover how to optimize your campaigns during peak demand periods with strategies based on market analysis and consumer behavior.
Discover more
Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how...
In today's digital world, data is the most valuable resource, and Retail Media is no exception. Brands' ability to connect with consumers effectively...
In an environment where user privacy and the effectiveness of advertising campaigns are increasingly crucial, Google tools such as Customer Match and...
Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These...
In today's business world, data is the engine that drives effective decision making. And this is where data visualization comes into play. In this...
3 min read
Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how many users clicked an ad and opened a chat.
Read More
4 min read
In today's digital world, data is the most valuable resource, and Retail Media is no exception. Brands' ability to connect with consumers effectively...
6 min read
In an environment where user privacy and the effectiveness of advertising campaigns are increasingly crucial, Google tools such as Customer Match and...
4 min read
Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These...
3 min read
In today's business world, data is the engine that drives effective decision making. And this is where data visualization comes into play.In this...
Enjoy every month the latest news in the sector