Catalogues on WhatsApp: the new conversational showcase

The traditional funnel no longer works

For years, brands have followed a linear model: awareness → consideration → conversion → loyalty. But today’s user no longer follows that path. 

Decisions are instant, attention spans are short, and every extra step — a landing page, a form, or an extra click — becomes friction that can cost you a sale.

Today, the funnel is no longer a downward staircase. It’s a dynamic, continuous cycle where Paid Media and WhatsApp integrate to create seamless, personalized, and profitable experiences.

TABLE OF CONTENTS

• Paid + Messaging

• What is a WhatsApp Business Catalog?

• Why your business needs a WhatsApp Catalog

• From WhatsApp Catalogs to Optimized Feeds in Adsmurai Marketing Platform
• How to connect your catalog to the WhatsApp Business Platform (API)
• Success stories: catalogs that sell

Paid + Messaging

As we explain in the ebook “Conversations that Convert: How to Scale Your Business by Connecting Paid Media and WhatsApp Marketing” (in collaboration with Spoki), the combination of Paid + Messaging transforms the traditional funnel into a direct, instant, and conversational shopping experience.

A click on a Meta ad no longer leads to a static landing page — it opens a conversation on WhatsApp. From there, users can:

• Ask questions about a product or service.
• Explore a complete catalog without leaving the chat.
• Receive automated or human assistance.
• Complete a purchase in seconds.

Each conversation becomes a point of conversion and loyalty.

 

 

 

 

What is a WhatsApp Business Catalog?

The WhatsApp Business Catalog is a digital storefront within the business profile that allows companies to showcase products and services with images, descriptions, and up-to-date prices.

For businesses using the WhatsApp Business Platform (API), the catalog is not manual but dynamic and automated, managed directly from Meta Business Manager.

This enables thousands of products to be automatically updated, ensuring consistency across WhatsApp, Facebook, and Instagram.

Why your business needs a WhatsApp Catalog

1. Accelerate purchase decisions:
   Users can browse and compare products without leaving the chat, reducing friction and increasing conversions.
2. Strengthen your brand image:
   Deliver a professional experience with optimized images, clear descriptions, and visible pricing.
3. Automate sales:
   By connecting your catalog to chatbot flows, you can guide customers from discovery to purchase without manual intervention.
4. Centralize your data:
   Your WhatsApp catalog syncs with Meta Business Manager, keeping prices, stock, and promotions up to date across all channels.

From WhatsApp Catalogs to Optimized Feeds in Adsmurai Marketing Platform

For WhatsApp catalogs to be truly effective, they need an optimization engine behind them. That engine is Feeds by Adsmurai Marketing Platform.

Feeds allows you to create, enrich, and automate catalog management at scale. With this solution, your catalog stops being a static list and becomes an intelligent system that updates in real time and connects directly to your Paid campaigns.

With Feeds from Adsmurai Marketing Platform, you can:

• Filter and highlight the most profitable or available products (Top Performers).
• Automatically improve titles, descriptions, and images to maximize CTR and conversions.
• Sync your catalogs with Meta, Google, TikTok, and other ad platforms.
• Maintain full consistency between what you advertise and what users see on WhatsApp.
  
  

So when a user clicks on a “Click to WhatsApp” ad, the catalog displayed in the chat comes directly from an optimized feed in AMP, ensuring that data, prices, and images are instantly up to date.

How to connect your catalog to the WhatsApp Business Platform (API)

1. Create your catalog in Business Manager.
   With Adsmurai, you can do this at scale by connecting your CRM or eCommerce.
   
   
2. Sync it automatically.
   Our technology uses Meta’s Catalog API to update products, prices, and images in real time.
   
   
3. Link it to your WhatsApp Business account.
   Once configured, the catalog will be directly available to your customers within the chat.

The value of automation and optimization

The real power of catalogs doesn’t lie in displaying products but in continuously optimizing them. At Adsmurai, we enhance automation with AI and first-party data to scale your strategy:

• Popular product detection: identify the items with the best performance.
• Image and text optimization: enhance visual appeal and persuasive power.
• Sync with Paid campaigns: maintain coherence between ads, catalog, and conversation.

Each conversation on WhatsApp also becomes a source of first-party data, helping you nurture custom audiences, improve targeting, and increase advertising efficiency.

Success stories: catalogs that sell

• Retail: a fashion brand launches a “Click to WhatsApp” ad that opens its catalog; the customer selects size and color and purchases within seconds.
• Automotive: a dealership offers a catalog with available models, specs, and financing options — no human intervention required.
• Restaurants: a restaurant publishes its daily menu and allows instant orders via WhatsApp.
• Electronics: a tech store showcases its best-selling products and allows feature comparisons directly in the chat.

In every case, the pattern is the same: Ad → Conversation → Catalog → Purchase.

The missing strategy

The integration of Paid Media + WhatsApp + Catalogs + Feeds represents a new era in digital marketing.

Every click becomes a conversation. Every conversation, a sale. And every interaction, a data point that improves the next campaign.

With Adsmurai and Spoki, brands can create scalable, automated, and fully integrated conversational experiences connected to Paid Media.

And if you haven’t read it yet, check out another article in this series: CAPI for WhatsApp: measure what matters and turn conversations into data