The last quarter of the year concentrates the highest competitive pressure in the sector:

• High price sensitivity

• Constant promotional intensity

• Rapid shifts in demand

In this context, alcampo.es needed to drive growth in key grocery categories through paid search, facing a double challenge:

Managing ad hyper-personalization in a business with multiple categories and product references

Capturing the full volume of relevant searches without compromising efficiency

Although Alcampo was already leveraging AI-based solutions such as Smart Bidding and Broad Match, the Adsmurai team decided to go one step further and reinforce its commitment to advanced automation.

The strategy focused on activating Google Ads AI Max across strategic grocery categories, incorporating:

• Advanced search term matching

• Category-specific custom text

• Dedicated URLs for each product type

• Dynamic URL expansion to capture new relevant queries

• Exclusion of brand lists to focus exclusively on incremental demand

A level of hyper-personalization that, until then, was practically unmanageable manually due to its operational complexity.

At Adsmurai, we transformed the activation of AI Max into a strategic lever, not a tactical one.

It was not just about implementing a new feature, but about orchestrating it with the precision required in online retail:

• Designing a tailored campaign structure

• Maintaining the balance between volume and efficiency

• Ongoing optimizations guided by data and intent signals

The combination of our deep retail expertise and AI’s predictive capabilities made it possible to scale results without compromising profitability, while unlocking new growth opportunities for the ecommerce channel.

The activation of AI Max had a direct and measurable impact on ecommerce performance:

• +45.5% in online purchases

• +62.6% in revenue from paid media campaigns

• -30% in CPA, driven by higher-quality traffic

• +27% in ROAS, confirming a clear improvement in profitability

AI Max not only enabled the identification of new, previously untapped keywords, but also optimized ad messaging based on real user intent.

This case demonstrates how Alcampo leveraged artificial intelligence to lead online purchase intent in grocery, transforming its paid search campaigns into a true growth engine for its ecommerce.

At Adsmurai, we continue to drive strategies where AI not only optimizes digital campaigns but also makes business-aligned decisions.