Increasing sales in men's fashion with Meta Catalog Ads and dynamic creative.

Challenge

Increase online sales and personalize ads

Solution

Advanced Meta Ads strategies and the Adsmurai Marketing Platform

To achieve these goals, we implement a number of innovative strategies and formats on Facebook Ads, and work with the various tools in the Adsmurai Marketing Platform. We use Meta Catalog Ads, both standard and Advantage+ versions, and employ a variety of ad formats, including carousel, collection, and dynamic stories with interactive experiences, as well as still image stories.

We continuously optimize campaigns, reallocating budgets to reduce cost per acquisition (CPA). In addition, we work with Creatives to design specific creative, such as collages, and develop specific layouts for different types of campaigns. For example, specific layouts were designed for the Always On collection of suits and specific layouts for sale campaigns.

Planning and reporting were key components of our strategy. We used Dashboards to monitor campaign performance on a daily basis across multiple platforms and to cross-check results against the original source. We also used Planning's Pivot Table function for more granular analysis, which allowed us to aggregate data from various campaigns under one media plan and share this information efficiently with other stakeholders.

Results

Increased sales, reduced costs and improved campaign efficiency

The implementation of these strategies and solutions yielded outstanding results:

• Facebook Ads sales increased by 14% compared to the previous year.
• A 30% reduction in conversion cost was achieved compared to the previous year.

In addition, creatives using specific layouts demonstrated significantly better performance than normal creatives. In particular, Always On campaigns for the suit collection and one-off campaigns such as Latest Hours always used dynamic creatives, contributing significantly to the positive results.