AMP Get started
 AMP Get started
Featured Image

What are Meta Advantage Shopping campaigns and how do they work?

Meta Advantage+ Shopping Campaigns is one of Meta's Advantage+ products that uses automation to optimise campaigns so that advertisers can sell their products online as efficiently as possible.



What are Advantatge+ Shopping Campaigns

Advantage+ Shopping campaigns help advertisers get smarter and faster about which campaigns are converting. It eliminates the manual steps of ad creation and automates up to 150 creative combinations at once. 

These types of campaigns use machine learning to reach the best audiences using less setup time and improve ad efficiency for performance-focused advertisers aiming to increase online sales.

Meta's advertising solution combines machine learning with proven best practices to optimise campaigns across the entire user-to-customer journey, saving advertisers time and optimising their budgets.


How do Advantage+ Shopping Campaigns work?

This type of campaign requires advertisers to enter less information when creating the campaign, simplifies audience choices and streamlines the content management process. 

Their function is to optimise campaign performance based on the advertiser's objective. In addition, audiences consisting of existing and potential customers can be combined within a campaign with personalised products from a product catalogue. 

By using machine learning it is possible to identify and target the most valuable customers across Meta's entire set of applications and services using only the necessary information. As a result, fewer ads can be served without having to adjust or update them to simplify campaign setup and management.



Benefits of including Advantage+ Shopping Campaigns in your digital marketing strategy

Advantage+ Shopping campaigns offer a number of benefits, including:

  • Quick and easy set-up

  • Use of Machine Learning to create effective and agile ad combinations

  • Availability of up to 150 creative combinations to determine the best performing ads

  • Ability to target new and existing customers with customised product offers

  • Deliver the highest performing ad variation to potential buyers

  • Find the right audiences

7 Steps to set up an Advantage+ Shopping Campaign

When setting up an Advantage+ Shopping campaign on Meta, there are certain steps to take into account in order to generate a good campaign and good results. Here we show them to you:

  1. Go to the Ad Manager.

  2. Click Create Campaign.

  3. Select the campaign objective, either Conversions or Sales. Then click Continue.

  4. Select Advantage+ Shopping Campaign. Click Continue.


  5. You must manually enter the following configuration information:

    1. The name of the campaign. 

    pasted image 0-2

    2. The conversion location. The options are as follows:

    - Website: Drive sales and conversions on your website. If this location has been chosen, we must ensure that the Goal pixel has the Purchase event set up.

    - Website and app: Drive sales and conversions on your website or app. Remember to choose the pixel or SDK and their respective Buy events.

    3. Choose the location of the audience by choosing one or more countries. 

    4. The daily budget by adding the start and end dates of the campaign.

  6. Click on import or create ads.

  7. Publish the campaign.


Requirements to run Advantage+ Shopping Campaigns

In order to be able to use Advantage+ Shopping campaigns, the following requirements must be met:

  • Have the Goal pixel installed

  • Aim to attract new online customers and/or increase sales by retargeting existing customers for repeat purchases.

  • Sufficient budget to generate a minimum of 50 conversions per campaign per week.

  • Select sales as the campaign objective

  • Use Ads Manager to execute campaigns


Best practices for optimizing Meta Advantage+ Shopping Campaigns

Advantage+ Shopping is a type of Meta advertising campaign designed to target specific audiences based on their behaviours and interests. Here are some best practices for running Advantage Plus campaigns on Meta:

  • Understand your audience: Use Meta Business Suite Insights to learn about your target audience's demographics, interests and behaviours. This will help you create targeted ads that fit your audience.

  • Use engaging creative: Ad creative needs to be attention-grabbing, relevant and informative. High-quality images, videos and text can be used to capture users' attention and get them to interact. 

  • Test ads: A/B testing should be done to see which ad creatives and targeting strategies are most effective and which work best. With the results of these tests you can optimise your campaigns and improve their performance.

  • Use the Goal pixel: Use the Meta pixel to track conversions and re-target users who have already interacted with your brand.

  • Consider the user experience: Make sure your landing page matches your ad creative and is optimised for mobile devices. This will ensure a smooth user experience and improve conversion rates.

If your goal is to increase sales from your Advantage+ Shopping campaign, Adsmurai Marketing Platform Feeds is your solution. You can create optimised feeds and target your audience with the right product, at the right time. With Feeds you can build product ads that convert, target your catalogue with ease and design engaging creatives for your ads.

The use of machine learning has become an increasingly important option for brands and advertisers. Automation could be one of the best ways to maximise campaign performance. Advantage+ Shopping campaigns can help improve the campaign, whether it is to efficiently deliver ads to a specific group of people or to expand the brand's sales to new markets.