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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

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CASE STUDY

Enhance your customers’ favourite products

 

Client: Desigual   |    OVERVIEW    |    CHALLENGE    |    SOLUTION

Desigual promotional header

Overview

Desigual, the optimistic apparel brand is non-stop improving its results on social media ads

 

For some months, it has been testing the latest Adsmurai’s tool, Feeds & Creatives, to optimise dynamics ads on its ongoing campaign. Now, the brand shows its great results after investing in a creative template to enhance its product images. This campaign, takes place in France through Facebook & Instagram platforms during October 2017.

Desigual wants to get a higher impact on its sells. Who doesn’t? So when Adsmurai offers to use Layouts by Feeds, to create an exclusive look & feel template for all dynamic ads, they rapidly accept it. See below how this tool surpassed the expected objectives.

0%

Increase in ROAS

0%

Decrease in CPA

Challenge

Highlight potential

 

So, the brand creates a colorful portrait template: on garment collections, it also keeps using collage layouts, to show all the angles of any product and because it was already working and performing well. Rather than accessories category, that uses a unique and wide picture to focus on the product.


After using Creatives for 1 month, Adsmurai compared the data to the last campaign without the tool. The results are astonishing and shows that with the proper partner there’s always new tools and strategies to improve results.

Desigual Ad post

Solution

Creatives

 

In just one month, Desigual increased its ROAS (Return Of Ad Spend) by 74%, compared to the previous month without the Collage format. Also lowering the CPA (Cost per Acquisition) by 32%. These numbers are the result of daring decisions whose purpose is to constantly search for higher turnover through innovation.

With Adsmurai we've made an exceptional team. We share a passion for challenges, and with them we always overcome the challenges we set ourselves.
Boris Mercier
Brand Digital & Integrated Media Director

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