Increasing TAF's online sales with Advantage+ in Meta 

Challenge

Increase online sales effectively

Solution

Meta Advantage+ catalog ads

In collaboration with Adsmurai, TAF decided to increase the budget of its Advantage+ shopping campaigns in Meta. They focused on product diversity, discounts and brand benefits through Advantage+ catalog ads, combining high quality images and videos. In addition, they optimized the buying process with clear and visible calls to action on each product.

To maximize reach, they implemented a multi-faceted strategy that leveraged artificial intelligence to develop prospecting and retargeting strategies, ensuring they reached the right audience at the right time.

Results

Increased return on investment, number of conversions and online purchase intent

• A 165% increase in incremental ROAS on the "Add to Cart" event with the Meta Advantage strategy compared to the business as usual strategy.

• A 15% increase in conversions with the Meta Advantage strategy.

• A 16.2x ROAS for the Advantage+ shopping campaign on the "Add to Cart" event.

• A 1.79x incremental ROAS with the Meta Advantage strategy.

The results showed that the strategy of increasing the budget in the Meta Advantage+ shopping campaigns was significantly more effective for TAF, helping them achieve a noticeable increase in ROI, number of conversions and online purchase intent.

The success story has been recognized by Meta to exemplify how to maximize sales with Advantage+ buying campaigns.