Solution
Significant increase in ROAS
Trendy Shop was able to significantly increase its return on advertising spend (ROAS) by integrating the optimized PMax into its strategy. Over the next 6 months, the company experienced an impressive 839% increase in their average ROAS. In addition, they were able to reduce the cost per campaign acquisition by almost half, demonstrating the effectiveness and efficiency of the implemented solution.
A highlight of the strategy was Trendy Shop's ability to expand the coverage of their campaigns, even reaching keywords and URLs of competitor sites, all using the same investment base. This allowed them to reach a wider audience potentially interested in their products.
Despite this expansion, Trendy Shop managed to maintain the personalization of the messages sent to each user. The integration of the optimized PMax allowed them to tailor and send relevant and personalized messages to each individual, thus maximizing the impact of their ads and generating a higher return in terms of conversions and sales.
“As Google Premier Partners we recognized the potential that Performance Max campaigns had, especially for clients in the retail vertical; however, having so little information from the platform at this time, it was a challenge to come up with this structure. Trendy is undoubtedly a demonstration that the personalization of content, coupled with a correct diversification of audiences generates incredible results.”
— Geraldine González, Account Manager at Adsmurai
Adsmurai 
