Changing consumer interests: Sports interests in key European markets were evolving, posing a threat to Wilson's market share.

Disparate demand by country: Consumer preferences varied between markets, making it difficult to create uniform marketing strategies.

Increasing competition: Competitor investment was increasing, requiring more effective strategies to maintain brand relevance.

Advanced analytics: Business intelligence tools were used to better understand changing consumer interests and market trends.

Data integration: Integrated first-party data from Wilson's CRM with Google Marketing Platform (GMP) tools.

Custom Audiences: Created qualified remarketing audiences and imported offline data to optimise campaign targeting.

Dynamic product feeds: Implemented Adsmurai feed technology to adapt product catalogues to market preferences.

Optimisation and automation: Data optimisation and automation tools were used to improve the quality of audiences, bids and catalogues.

180% increase in sales: Exponential sales growth was achieved through improved consumer understanding and accurate targeting.

Improved Paid Media ROI by 63%: Optimisation of ad campaigns based on real data led to greater efficiency in spend.

Increased ad spend efficiency: Precision targeting and automation reduced wasted advertising resources.

Strengthened market position: Wilson consolidated its position as a leader in key markets and expanded into new consumer segments.