Adsmurai launches Campaign Management, the new technological layer that standardises and governs multichannel marketing

• The latest addition to the Adsmurai Marketing Platform creates a common language between Meta, Google, and TikTok, standardising structures, nomenclatures, and budgets. This innovation reinforces the company's global positioning as a technological leader in digital marketing.

Barcelona, 3rd September 2025. Adsmurai, a global technology company specialising in artificial intelligence and data applied to digital marketing, presents Campaign Management, a solution that addresses one of the main challenges facing the industry: fragmentation between advertising platforms.

Until now, marketing teams have been forced to work with managers operating under different taxonomies, structures, and metrics, which makes it difficult to compare results, increases operational debt, and limits the effective application of artificial intelligence. With Campaign Management, Adsmurai introduces a cross-functional layer that unifies processes and lays the foundation for clear and auditable governance.

The new functionality allows for the application of homogeneous structure templates according to objective, country or language, the establishment of consistent naming conventions ready for QA and reporting, and the definition of multi-channel budget rules. All of this is managed from a single governance panel that centralises the creation, auditing and recording of changes, offering traceability and total control in increasingly complex environments.

‘Standardising operations is not just an exercise in efficiency: it is a prerequisite for automation and artificial intelligence to deliver real value. Without a common language, automation only accelerates inconsistency,’ explains Adsmurai.

This launch comes in a key year for the company, which has reinforced its technological leadership with milestones such as the opening of offices in the United Kingdom, its recognition in the Deloitte Technology Fast 50 programme and new certifications in advanced measurement, including Google accreditation in Incrementality Measurement and the Media Mix Modelling (MMM) badge awarded by TikTok.

With Campaign Management, Adsmurai expands the scope of its technology platform and consolidates its strategy to transform the sector through The Shift, its innovation framework based on AI and data governance. The company thus reaffirms its goal of simplifying the complexity of digital marketing so that brands and agencies can operate with comparable, transparent and scalable processes.

About Adsmurai

Adsmurai leads the transformation of digital marketing through technological innovation. It develops scalable, AI- and data-driven solutions to predict, execute, and perfect advertising strategies, redefining the way brands connect with their audiences.

Its platform, Adsmurai Marketing Platform, centralizes the management of campaigns, data, audiences, and feeds, enabling brands and agencies to scale results through automated, intelligent strategies. It processes more than twelve trillion products per month, integrating multiple sources, platforms, and real-time metrics to optimize advertising effectiveness. It automates catalogs and creatives, analyzes e-commerce, CRM, and media data, and evaluates channel performance to improve strategies. Thanks to machine learning, it enhances operational efficiency and accelerates real-time decision-making.

With a culture based on excellence, agility, and collaboration, Adsmurai fosters an environment where bold innovation and efficiency generate transformative results. Its team of over 450 experts is key to this technological revolution.

An official partner of Meta, Google Premium, Pinterest, and TikTok, and a trusted reference for leading brands in retail-fashion, luxury, CPG, e-commerce, and education, Adsmurai operates in more than five countries with headquarters in Barcelona, setting the global standard of efficiency and excellence in digital marketing.